Hundreds of brand partners and restaurants participated in the event and joined ShopeeFood to bring food lovers countless exclusive offers, helping them save maximum costs when ordering online. Notably, the number of orders sold via ShopeeFood Mart livestream on December 11 increased 4 times compared to normal days.

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Some impressive numbers at the 12.12 Super Birthday Party event. Source: ShopeeFood

Ms. Hoai Anh, ShopeeFood representative, said: “The 12.12 event concluded 2024 with many memorable milestones for ShopeeFood. We are proud to be one of the leading units in the trend of combining dining with live entertainment and are still maintaining this orientation to bring the best ordering experience to all users. Combined with attractive and exclusive offers from brand partners and restaurants, ShopeeFood followers enjoyed a birthday party on a grand scale, fun and convenient at an optimal cost. Welcoming the upcoming Tet season, ShopeeFood will continue to bring many attractive offers and new initiatives to accompany users as well as partners.”

A series of "1-0-2" promotions at 12.12 Super Birthday Party

Throughout the two-week event, ShopeeFood and its restaurant and food stall partners continuously brought users attractive promotions including exclusive deals of up to 50% off, delicious dishes priced at 0 VND and free shipping.

Some highlights at the 12.12 Super Birthday Party recorded by ShopeeFood:

The top 3 most prominent brands in the 12.12 event are Phuc Long Coffee & Tea, May Cha Milk Tea, Highlands Coffee.

The top 3 cities with the highest average order value on December 12 are Lam Dong, Dong Nai and Hanoi.

On December 12, the number of users ordering combo dishes doubled compared to the average on a normal day.

Invest in upgrading dining experience combined with entertainment via livestream

The third and fourth quarters of 2024 marked a strong transformation for ShopeeFood when the platform launched a dining and entertainment model via livestream. At the 12.12 Super Birthday Party, ShopeeFood proved this with the livestream "Fresh Live Market" broadcast at noon on December 11 on Shopee Live.

The livestream "Cho live tuoi ngon" on December 11 with the appearance of famous faces such as Jun Pham and Nicky attracted more than 22,000 views on Shopee Live at its peak, bringing many attractive promotions and helping ShopeeFood users save nearly 400 million VND in online grocery shopping costs.

Vinamilk and Co.op Food were the brands with the highest number of orders sold during the livestream session. At the same time, users in Hanoi, Da Nang and Ho Chi Minh City were noted to be in the group that loved ordering food via livestream on ShopeeFood Mart.

"Cho live tuoi ngon" is part of the program "ShopeeFood Mart - Full fresh market", which offers users a series of promotions up to 50% off, vouchers up to 99,000 VND off, free shipping 0 VND and a voucher of 100,000 VND off for those who order for the first time via livestream.

Bich Dao