Following the success of the project "Honoring Vietnamese agricultural products" taking place in 2023, Shopee launched a new livestream series called "Shopee - The Essence of Vietnamese Travelogue" taking place periodically on the 15th of every month, from April 2024 to December 2024. This is a new initiative of Shopee, aiming to support local businesses and sellers to do business effectively on the e-commerce platform.
Accordingly, each episode will introduce viewers to inspirational brand stories and a variety of local products, agricultural products, and specialties from more than 20 provinces and cities across Vietnam. Notably, the program also offers many attractive promotions, exclusive vouchers, and interesting interactive activities.
The "link" between e-commerce livestream and the development of Vietnamese agriculture from an expert's perspective
At 11:30 a.m. on April 15, the opening episode of “Shopee - The Essence of Vietnamese Travelogue” featured a special appearance by MC Thanh Thanh Huyen and two guests, an economic expert and a famous beauty queen. Here, Shopee not only introduced to users watching the livestream unique products from the two provinces of Tra Vinh and Dong Thap with a series of attractive promotions, but also shared many meaningful stories behind the success of Vietnamese brands from the perspective of an expert.
Throughout the 120-minute program, outstanding specialties such as banana and bean crackers or products made from Dong Thap lotus, coconut nectar or wax coconut, which is known as "Tra Vinh white gold", will appear on Shopee Live with interesting stories revolving around their origins. Notably, the MC and guests will spend time discussing in depth the digital transformation picture, the influence of e-commerce on the Vietnamese agricultural market, emphasizing the organization and positive effects that livestream can create for sellers associated with the agricultural product chain.
This activity promises to bring a lot of useful information to help existing sellers improve their business processes, and at the same time become a "support" for those who intend to open a booth to sell Vietnamese products on Shopee in the near future.
Actively support sellers to promote agricultural specialties through e-commerce platforms
Referring to the content of the program "National digital transformation to 2025, orientation to 2030", the fact that businesses trading agricultural products are encouraged to exploit online sales channels on e-commerce platforms to solve the problem of sustainable production and consumption is in line with the trend. In particular, the model of promoting products through e-commerce livestream is especially popular because of its closeness and easy access to the majority of the public, including both sellers and buyers. From a macro perspective, this sales trend also promotes multi-sector economic development, creating more jobs and income for farmers.
"Throughout 2024, promoting Vietnamese agricultural specialties will remain one of Shopee's top priorities with accompanying activities to support local businesses to develop their business on the e-commerce platform, especially focusing on the livestream aspect. We expect Tinh Hoa Viet Du Ky to be the next milestone contributing to the development of Vietnamese agriculture and positively improving the local economy, creating momentum for products and cultural values to spread everywhere," said Ms. Vu Thanh Quynh - Communications Director, Shopee Vietnam.
From now until the end of December 2024, Shopee will continue to expand incentives on discount vouchers, free shipping, coin tossing, Flash Sale... for the new livestream series to introduce regional specialty products at good prices to a wide range of users of various ages. Selected stalls selling quality Vietnamese agricultural specialties will appear right on the homepage of the program "Shopee - Tinh hoa Viet du ky", an effective way to increase exposure to users.
In addition, Shopee will also be responsible for the communication of the program on multiple platforms including Shopee Video - a new feature that Shopee focuses on investing in 2024, along with many reputable press channels, increasing information coverage on social networks through official fanpages, news sites and community groups. In particular, the KOL network (influencers) participating in and sharing about the livestream program will also be thoroughly utilized to increase information and support local sellers to place orders.
All aim to widely promote the program "Shopee - The Essence of Vietnamese Travel" across all platforms, attracting customers to watch livestreams, thereby helping businesses trading in Vietnamese agricultural specialties increase sales effectively and create momentum for Vietnamese brands to "take flight" far and wide.
Watch “Shopee - The Essence of Vietnamese Travelogue” airing at 11:30 on April 15 and support Vietnamese businesses and products at: https://shopee.vn/m/ShopeeTinhHoaVietDuKy
Doan Phong
Source: https://vietnamnet.vn/shopee-tinh-hoa-viet-du-ky-chuoi-livestream-lan-toa-dac-san-dia-phuong-2296074.html
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