Schoolline - Brand of school supplies industry Hong Ha Stationery

Schoolline - a sub-brand (trademark) representing the school supplies industry of Hong Ha Stationery Joint Stock Company (Hong Ha Stationery) has been quickly welcomed by consumers. With a commitment to product quality, health safety and social responsibility, products branded Schoolline Hong Ha have been and are the top choice for students in Vietnam in recent times. I. History and Development 1.1. The Formation and Development Process of Hong Ha Stationery Hong Ha Stationery Joint Stock Company was established in 1959, is one of the prestigious and long-standing enterprises in the stationery manufacturing and trading industry in Vietnam. During its operation, Hong Ha Stationery has continuously expanded its scale, improved the quality of products and services, and affirmed its position in the hearts of consumers. 1.2. The Birth and Development of the Brand.

SchoolLine brand logo

Since its establishment, Hong Ha Stationery has changed its brand identity many times. On the occasion of its 60th anniversary, in March 2019, Hong Ha Stationery changed its new brand identity with a strong traditional identity, impressively combined with modernity. In early 2021, Hong Ha Stationery launched the Schoolline brand representing the school supplies industry with the orientation of bringing high-quality products, accompanying Vietnamese students on their journey to conquer knowledge. Over the past three years, the Schoolline brand has continuously developed and expanded its products to meet the diverse needs of the market. II. Quality Criteria and Social Responsibility 2.1. Safety for Users One of the most important criteria of the brand is to ensure the health safety of users. All Schoolline products are carefully tested and evaluated, meeting all health safety standards before being put on the market. 2.2. Environmentally Friendly In addition to focusing on the quality of health-safe products, in production and business activities, Hong Ha Stationery always pays special attention to environmental protection. Schoolline products always aim to recycle and reuse, contributing to minimizing the impact on the environment.

• Use biodegradable or recyclable materials.
• Optimize production processes to minimize emissions and waste.
• Encourage consumers to reuse or recycle products at the end of their useful life.

2.3. Creativity and Confidence Products Safe for users - Protecting school health - Environmentally friendly - Recyclable after use are the 4 criteria that make the success of products with the Schoolline Hong Ha brand. Products are diverse in types, eye-catching and funny design styles, exclusive character images, inspiring learning, stimulating creativity & confidence for students. III. Main Products and Services 3.1. Fountain Pens Fountain pens are one of the main product lines of the Schoolline Hong Ha brand, including: Net Hoa fountain pens and regular fountain pens. The products are diverse in types and designs; beautiful designs that suit the trend, light weight, beautiful writing, meeting the needs of students to practice writing.

• Light weight, helps students not get tired hands.
• The slim fit makes it comfortable and easy to hold when in use.
• Diverse models, design images to suit trends.
• Specially ground nib for beautiful writing..

3.2. School Supplies Schoolline Hong Ha brand provides dozens of plastic school supplies such as: rulers, pencil cases, notebook covers, plastic boards, plastic bags, calculators, etc. Metal products include: compasses, student lamps, scissors, reading shelves, etc. and other school supplies such as craft paper, test paper, notebook labels, hand pads, ink, etc. All products use high-quality raw materials, ensuring durability and safety when used.

• Beautiful design, convenient, effective support for the learning process
• High quality materials, harmless to users' health.
• High durability.
• Diverse designs and types, suitable for students' preferences.

Conclusion As society develops, the demand for choosing green products to serve the daily life of consumers is increasing. In addition to focusing on product quality, Hong Ha Stationery always pays special attention to health safety and environmental protection. On the journey of 65 years of construction, growth and development, the Schoolline brand in particular and the Hong Ha Stationery brand in general have always strived to bring consumers the best products and attentive customer care services.

Hong Ha Stationery