SABECO accompanies business connection activities and opportunities to develop Vietnamese brands

During 3 days from August 29-31, the Party Committee of the Central Agencies Bloc in Ho Chi Minh City organized the event "Brand Connection Festival, Using Products in the Industry of the Central Agencies Bloc in Ho Chi Minh City".

The event includes a series of activities connecting businesses and promotional opportunities to attract consumers' interest and support for domestic products. The program received the participation and cooperation of businesses, including the support and cooperation of Saigon Beer - Alcohol - Beverage Corporation (SABECO) - a leading enterprise in Vietnam.

Ms. Le Thi Hong Nga - Secretary of the Party Committee of Central Agencies in Ho Chi Minh City spoke at the opening ceremony.

On the morning of August 29, the Brand Connection and Product Usage Festival of the Central Agencies in Ho Chi Minh City opened at the 4A yard of the Youth Cultural House with 40 booths directly giving people the opportunity to experience countless quality products.

The event took place on the occasion of the 79th anniversary of the successful August Revolution (August 19, 1945 - August 19, 2024) and the National Day of the Socialist Republic of Vietnam (September 2, 1945 - September 2, 2024) along with activities to introduce brands, products, and images of agencies, units, and enterprises inside and outside the Bloc lasting for 3 days.

Ho Chi Minh City residents will witness the signing ceremony of cooperation and connection to use services and products in the industry between business units, research institutes, and schools in the Block and participate in the walking program to contribute to the "For the Poor" Fund of the City Fatherland Front Committee on the morning of August 31.

Community activities such as the “Brand Discovery” playground; art competitions, fashion shows, scholarship awards, gift giving to workers, laborers, union members, youth, students, disadvantaged students, etc. are other highlights.

Strengthening business connections, promoting the movement for Vietnamese people to prioritize using Vietnamese products

According to the Organizing Committee, the festival of connecting brands and using products in the industry of the Central Agencies in Ho Chi Minh City is an activity to strengthen the connection and use of products in the industry between agencies, units and enterprises inside and outside the Block; thereby continuing to promote the effective implementation of the Campaign "Vietnamese people prioritize using Vietnamese goods". At the same time, widely introduce to the people of Ho Chi Minh City about strong brands inside and outside the Block; thereby contributing to promoting the image, products and services of the unit. The program is organized under the motto "Connection - Practicality - Efficiency - Saving".

This is also the first year that the Party Committee of the bloc has organized the program with the participation of Saigon Beer - Alcohol - Beverage Corporation (SABECO) with the goal of creating beneficial values for the business community in Ho Chi Minh City, contributing to the overall economic development of the city.

Ho Chi Minh City leaders visited booths at the event.

According to the representative of SABECO, as a leading enterprise in Vietnam, over the years, in addition to efforts to maintain sustainable business development and continuous development in Vietnam, SABECO has always committed to joining hands to promote the socio-economic development of Vietnam by bringing positive impacts to the country, while creating beneficial values for the company and related partners. Participating in the Brand Connection Day is a move to affirm that commitment.

At the event, SABECO also introduced to attendees and consumers its latest product line: 333 Pilsner Beer - a completely new, smoother version of the legendary 333 beer brand. This is a product that SABECO officially launched in early August.

333 Pilsner uses German hops combined with European cold brewing technology, and is created from a passion for researching brewing techniques, combined with an understanding of Vietnamese flavors and beer tastes of Vietnamese brewers at SABECO to achieve a balanced flavor that is true to Vietnamese tastes.

In addition to enjoying and experiencing new products, visitors to SABECO's booth also have the opportunity to win many attractive gifts through games at the booth.

Source: https://baodautu.vn/sabeco-dong-hanh-voi-hoat-dong-ket-noi-doanh-nghiep-va-co-hoi-phat-trien-thuong-hieu-viet-d223747.html