realme Founder and CEO Sky Li announced realme's new brand strategy with the positioning of "Becoming a technology brand that understands younger users".
This strategy also shows realme's transformation from an "opportunity-seeking" brand to a "market-positioning" brand after 5 years of establishment. At the same time, realme also introduced a new slogan "Make it real - Turn every idea into reality" and changed its logo.
Mr. Sky Li said that realme will pursue a new positioning, “to become a technology brand that better understands young users”, and affirmed that “the focus of the new brand strategy is not to change but to open up opportunities. This will help realme have a clearer and more long-term development direction, and most importantly, help the brand have a more complete connection with young users in more markets and regions globally”.
realme's new logo is also optimized in the spirit of Make it real, with a simpler design language and more detailed lines, bringing a more international brand image.
The change in brand strategy also comes with important changes in product strategy. Specifically, realme will continue to maintain the strategy of “Simply Better” and “No leap No launch” while clarifying the positioning of the three main product lines. If the GT series is positioned as a high-end product line, and the Number Series belongs to the mid-range segment with outstanding improvements for the new generation, then the C Series is a popular phone line with the most optimal technology upgrades to bring benefits to users.
KIM THANH
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