Wholesalers are rushing to sell Tet At Ty goods, including dried Chinese vegetables. Notably, when these vegetables reach Vietnamese markets, they are transformed into "royal goods" and sold at extremely high prices.
“Royal specialties” - a phrase used to refer to the delicacies and rare things from ancient regions that were offered to the king. And in recent years, “royal specialties” has become a familiar phrase used by traders to advertise many agricultural specialties.
In late 2024, on online wholesale markets, the phrase "royal specialty" or "royal goods" appeared again in ads selling a type of dried vegetable imported from China.
At an online wholesale market with more than 150,000 members participating in wholesale trading, Ms. Ngo Thi Xuan continuously advertises selling royal vegetables at 270,000 VND/kg.
Ms. Xuan said that Rau Tien Vua is also known as Rau Cong Nguoi, Rau Can Bien or Rau Can Kho, originating from Jiangsu Province, China. This type of dried vegetable is imported to Vietnam all year round, but during Tet, consumer demand increases so the amount of vegetables she imports also increases sharply with each trip.
This dried vegetable only needs to be soaked in water to expand and can then be processed into stir-fried dishes, salads, pickles, etc. When eaten, the vegetable is crunchy and has a characteristic aroma, so it is quite popular with housewives.
"Therefore, from mid-November until now, each trip I usually import about 1-2 tons of these dried vegetables to pay for wholesale orders from customers," Ms. Xuan revealed.
However, this weekend's shipment, the amount of vegetables she imported was up to nearly ten tons to gradually sell for the whole Tet At Ty season. Because, the closer to Tet, the more goods from China arrive in our country. At that time, transportation is often delayed. Now, importing early to stock up in the warehouse ensures the supply to deliver goods to wholesale customers.
Similarly, since the beginning of December, every day, Mr. Phung Van Quang (wholesale distributor of Chinese royal vegetables in the Lao Cai border gate area) has been selling about 300 kg of royal vegetables to wholesale customers.
He imported this type of dried vegetable from China. On this occasion, to make it easier for customers to choose, he imported both type A and B and then sold it wholesale at prices ranging from 250,000-275,000 VND/kg. Accordingly, not only customers in the North but also customers from the Southern provinces ordered a lot.
“The Lunar New Year holiday is quite long, people often choose to buy green vegetables to stock up, including this dried vegetable for the king. Therefore, during the peak season of Tet goods, the amount of goods I sell is about 3-4 times more than usual,” he said, emphasizing that the royal vegetable can be kept for several months without fear of spoiling because it is dried.
In our country today, this royal vegetable is grown in many provinces such as: Nam Dinh, Thanh Hoa, Nghe An, Ha Tinh... However, in the market, it is very difficult to distinguish which is domestically produced and which is of Chinese origin.
The retail price of this dried vegetable ranges from 400,000-550,000 VND/kg. The goods are usually divided into bundles of 0.5-1kg or divided into bags weighing 200-500 grams/bag.
Compared to the price of other dried vegetables, Rau Tien Vua is a super expensive item. Therefore, many families consider it a precious specialty, not only buying it for personal use but also as a gift during Tet holiday.
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