On December 9, in Ho Chi Minh City, PetroVietnam Fertilizer and Chemicals Corporation (PVFCCo - stock code DPM) proudly announced its new brand identity named PHUMY. This is an important milestone, marking the strong transformation of PVFCCo after more than 20 years of establishment and development, towards innovation, creativity and close connection with the core values of the enterprise.
PHUMY brand structure.
The brand name PHUMY is inherited from "Phu My" - the name that has been associated with consumers, customers and partners for more than two decades through the Phu My fertilizer product line, including Phu My Urea, Phu My NPK, Phu My Potassium... and at the same time carries the tone of prosperity and beauty.
Over the past 20 years, Phu My has become an indispensable part in the minds of millions of farmers and customers. The transition to the PHUMY brand is not only a change in name, but also demonstrates the desire for sustainable development and market expansion, ready for a new stage of development.
Mr. Nguyen Xuan Hoa announced the new name and brand identity of PHUMY.
The new identity of PHUMY is designed in a modern style, the two words "Phu My" are written together in a unified block, with a hand-drawn font and unique colors, combined with the PVFCCo flame logo, forming the parent brand name of the Corporation. The identity color turquoise is a combination of two colors: green (fertilizer) and blue (chemicals), symbolizing freshness, modernity and environmental friendliness.
The highlight of the new brand identity is the stylized letter "Y" with a red-orange dot on top, symbolizing plants growing under the sun and people opening their arms to welcome. This represents the philosophy of putting people at the center, with the goal of " Prosperous Customers, Prosperous Partners, Prosperous Phu My People, Prosperous Investors, Prosperous Community ".
Phu My fertilizer products with new identity.
The PHUMY brand with a completely new look is also a symbol of commitment and continuous efforts in the journey of innovation, to maintain its leading position in the fertilizer industry, expand and develop the chemical sector, reach international standards with high-quality product lines and dedicated service, accompany and share with customers and partners. The new look of PHUMY has been and is being deployed at the headquarters, Phu My Fertilizer Plant, member units, product packaging and throughout the entire distribution system nationwide.
In addition to the brand name PHUMY, the abbreviation PVFCCo and the flame logo will continue to be used in accordance with the regulations of the Vietnam Oil and Gas Group, especially in international transactions, because this is the symbol and common pride of the oil and gas industry and Vietnam.
Since launching its first products in 2004, PHUMY has become a national brand, continuously voted by consumers as a High Quality Vietnamese Product and honored by the Ministry of Industry and Trade in the National Brand program. The new identity not only inherits those values but also reflects the desire to reach further.
The new identity is built on the core value of “Sharing prosperity” – a commitment to accompany and share with customers and partners to move towards sustainable development. This is not only a change in image but also a symbol of the continuous innovation and creative spirit of all PVFCCo staff.
In the new development phase, PHUMY continues to position itself as a multi-industry enterprise, leading in the field of fertilizers and chemicals in Vietnam, while expanding its operations to the international market. The new brand not only marks a change in image but also a strategic reorientation to improve product quality, expand business areas and create long-term value for farmers, customers and partners.
Source: https://vtcnews.vn/ra-mat-ten-bo-nhan-den-thuong-hieu-phumy-buoc-chuyen-minh-manh-me-cua-pvfcco-ar912726.html
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