Quang Tri researches and develops tourism products associated with coffee experiences

(Fatherland) - Exploiting the coffee brand in Huong Hoa district, Quang Tri province hopes to create a new, unique tourism product to attract visitors to the western mountainous region of this province.

Huong Hoa is a mountainous border district located in the West of Quang Tri province. With a tropical monsoon climate, located at an altitude of 400-600m above sea level, nature has bestowed this place with a diverse ecosystem and extremely rich natural resources. Besides, Huong Hoa is also a land rich in cultural identity of ethnic minorities such as Van Kieu and Pa Co.

Exploiting the unique strengths of nature and people, in recent times, Huong Hoa district has promoted the development of eco-tourism, community tourism, and agricultural tourism. The locality has gradually positioned itself on the Central tourism map and is increasingly known and visited by many tourists.

Huong Hoa is considered the "coffee capital" of Quang Tri province. (Photo: IPA Quang Tri)

Nowadays, many people also know Huong Hoa as the district is considered the "coffee capital" of Quang Tri province. According to research, the history of coffee trees in Huong Hoa district dates back nearly a hundred years. Over time, the coffee growing area has reached thousands of hectares, mainly high-quality Arabica coffee. Coffee trees are the main product, bringing economic income to many households living in the area. Along with that, Huong Hoa coffee in general, and Khe Sanh coffee in particular, is increasingly affirming its brand on the coffee map of Vietnam and the world. These are extremely favorable conditions for designing and building diverse activities to experience coffee tourism in the locality.

To further promote the advantages of the coffee brand in Huong Hoa district, recently, the Center for Investment, Trade and Tourism Promotion of Quang Tri province (IPA Quang Tri) organized a community consultation workshop on the project "Research on developing tourism products associated with coffee experiences in Quang Tri" and announced the tourism product "Khe Sanh coffee tour".

The workshop received many consulting opinions from state management agencies, local authorities, enterprises, business households exploiting travel, tourism, culinary businesses and owners of coffee production and business establishments. Thereby, strengthening the connection and coordination between "State - Consulting experts - Enterprises - People" in developing rural agricultural economy through developing coffee tourism products in the area.

Representatives of IPA Quang Tri leaders hand over the tourism product "Khe Sanh coffee tour" to Vietnam Agricultural Tourism Cooperative - Khe Sanh. (Photo: IPA Quang Tri)

The workshop also contributed to raising awareness for businesses, people and tourism service businesses about developing agricultural and rural tourism. Promoting sustainable new rural construction, contributing to promoting the advantages and distinct values ​​of agriculture, rural areas and farmers in building local tourism products. Promoting a change in thinking from purely agricultural production to agricultural economic development.

Also at this workshop, IPA Quang Tri handed over the tourism product "Khe Sanh coffee tour" to the commercial operator, the Vietnam Agricultural Tourism Cooperative - Khe Sanh. This is considered the first professional agricultural tourism product of Quang Tri in general and Khe Sanh - Huong Hoa in particular. It demonstrates the efforts of the parties involved with the desire to open up a new direction to effectively utilize and exploit the coffee tourism product in addition to other potentials of nature, history, and local culture.

Accordingly, "Khe Sanh coffee tour" is designed with flexible time in 2 or 3 days. When participating in this tour, visitors will explore coffee farms, experience the process of planting, caring, harvesting and processing coffee with farmers. In addition, there is the opportunity to enjoy pure coffee right at the farm and buy coffee products as souvenirs. In addition, the tour also connects and takes visitors to visit historical sites and famous landscapes in the area such as: Chenh Venh Waterfall, Chenh Venh Community Forest, Ta Puong Waterfall, Cu Vo Peak, Ta Con Airport, Road 9 - Khe Sanh Museum...

Mr. Tran Phi Tuong, Deputy Director of IPA Quang Tri, said that with more than 5,000 hectares of coffee in the area, Khe Sanh coffee is proving to be one of the leading agricultural products of the locality as well as of Quang Tri province. Based on the coffee growing and production area in Huong Hoa, along with the invaluable treasure of culture, history, and natural resources, connecting these values ​​will create a special agricultural tourism product of Khe Sanh - Huong Hoa.

Tourists experience the process of planting, caring for, harvesting and processing coffee at the farms. (Photo: IPA Quang Tri)

"Khe Sanh coffee tour" will create a unique tourism product of Huong Hoa as well as Quang Tri province, contributing to promoting the province's tourism economy in the direction of a spearhead economic sector, while helping to create jobs, increase income for people, and contribute to promoting and introducing Khe Sanh coffee specialties to consumers," Mr. Tran Phi Tuong emphasized.

Directly participating in the Project "Research on developing tourism products associated with coffee experiences in Quang Tri", according to MSc. Le Minh Tuan, Lecturer at the School of Tourism - Hue University, although there is a lot of development potential, coffee tourism in Quang Tri still faces many challenges and competition from other localities with strengths in coffee tourism such as Da Lat and Buon Ma Thuot. Therefore, the province needs to have a clear development strategy, focusing on investing in infrastructure, improving service quality, and building unique tourism products. Coffee tourism in Quang Tri is in its initial stages and needs to be developed sustainably to bring economic and social benefits to the locality.

"The combination of tourism and agriculture not only helps preserve and promote cultural and traditional values, but also creates job opportunities and increases income for people. With a reasonable development strategy and consensus of stakeholders, coffee tourism in Quang Tri promises to become a bright spot in the province's tourism picture," said MSc. Le Minh Tuan.

Source: https://toquoc.vn/quang-tri-nghien-cuu-phat-trien-san-pham-du-lich-gan-ket-trai-nghiem-ca-phe-20241104135336693.htm