Promoting Vietnam in Australia, deepening tourism cooperation

On September 10, the Vietnam National Administration of Tourism, with the coordination and support of the Vietnamese Consulate General in Perth, organized a program to introduce Vietnamese tourism in Perth, the capital of Western Australia.

This program is part of a series of activities to promote Vietnamese tourism in the Australian and New Zealand markets. The Vietnamese delegation was led by Deputy Director of the Vietnam National Administration of Tourism Ha Van Sieu, along with representatives of local tourism management agencies, travel agencies, and artists from the Vietnam National Music, Dance and Singing Theater.

Meeting and contact between Vietnamese and Australian travel companies.

The event was attended by Mr. Bryce Green - Commissioner for ASEAN Trade and Investment, Ministry of Jobs, Tourism, Science and Innovation, Mr. Pan Pan - Deputy Director in charge of Aviation Business Strategy Development, Perth Airport, and representatives of a number of associations, businesses, universities in Western Australia...

Welcoming the delegates, Deputy Director of the Vietnam National Administration of Tourism Ha Van Sieu affirmed that today's event demonstrates the efforts and determination of Vietnamese and Australian management agencies and businesses in proactively promoting the development of multifaceted relations between the two countries.

The two countries issued a Joint Statement upgrading their relationship to a Comprehensive Strategic Partnership in March. This is an opportunity for both sides to strengthen cooperation in tourism development and expand business opportunities for enterprises.

Mr. Ha Van Sieu said that Australia is a traditional and leading important market for Vietnamese tourism. In 2023, Vietnamese tourism will welcome more than 390,000 Australian tourists, reaching a recovery rate of 103% compared to the pre-pandemic period, among the top 10 largest markets sending tourists to Vietnam.

In the first 7 months of 2024, Vietnam welcomed more than 281 thousand Australian visitors, an increase of 127% over the same period in 2023. Recently, tourism between the two countries has had many cooperation activities, creating favorable conditions for information exchange.

Art program to introduce and promote Vietnam tourism.

Most recently, in June 2024, Director of the Vietnam National Administration of Tourism Nguyen Trung Khanh led a delegation to attend the Vietnam-Australia Tourism Conference and held a bilateral meeting with the Australian Trade and Investment Commission (Austrade) and Tourism Australia to promote tourist exchanges between the two countries.

Vietnam Airlines has opened direct flights, connecting major cities and tourist centers of the two countries.

The leaders of the Vietnam National Administration of Tourism believe that through the Vietnam Tourism Introduction Program in Perth, along with unique cultural and artistic performances, visitors will have the opportunity to learn more about Vietnam with its majestic natural landscapes, unique cultural heritage and rich cuisine.

In his welcoming speech, Vietnamese Consul General in Perth Nguyen Thanh Ha emphasized the importance of tourism in promoting cultural exchange and enhancing understanding between the people of the two countries; expressing pride that Vietnam is one of the top destinations for Australians.

For Western Australia, the inauguration of direct flights connecting Ho Chi Minh City with Perth from the end of 2023, in the first 5 months of this year, 11,000 Vietnamese people visited Western Australia and 45,000 Western Australian tourists visited Vietnam. The tourism potential between the two sides is still very large.

As the representative agency of Vietnam in Western Australia and the Northern Territory, the Consulate General of Vietnam in Perth is ready to support tourism agencies of both sides to enhance connections, as well as promote activities to promote Vietnamese culture and tourism locally.

“I hope today’s event will be a great opportunity for connection. The success of tourism will help open up opportunities for cooperation in other areas between Vietnam and Australia in the near future, bringing benefits to the people of both countries,” said Ms. Nguyen Thanh Ha.

Traditional art performance at the event introducing and promoting Vietnam tourism.

At the event, delegates, guests, businesses and Australian partners were introduced to Vietnam tourism with unique tourism products and services, and enjoyed traditional cultural and artistic performances by artists from the Vietnam National Song, Dance and Music Theater.

On the same day, the Vietnam-Australia Business Connection Program took place. Here, businesses from both sides met, exchanged, updated tourism information, as well as sought investment opportunities, established business cooperation relationships, and attracted tourist exchanges.

Source: https://baoquocte.vn/quang-ba-viet-nam-tai-australia-dua-hop-tac-du-lich-di-vao-chieu-sau-286123.html