PVcomBank and Meey Land cooperate to develop digital financial platform for real estate sector

On January 9, Meey Land Group Joint Stock Company (Meey Land) signed a strategic cooperation agreement with Vietnam Public Joint Stock Commercial Bank (PVcomBank).

PVcomBank và Meey Land hợp tác phát triển nền tảng tài chính số cho lĩnh vực bất động sản - 1 — The cooperation between PVcomBank and Meey Land will contribute to improving the quality and speed of real estate appraisal (Photo: MeeyLand).

Digital financial platform with many outstanding utilities

At the ceremony, the two sides shared common directions in deploying and developing multi-utility digital financial products to bring customers new, more complete experiences.

Meey Land expects that with the cooperation of PVcomBank in providing financial solutions on digital platforms, the business will build and develop a large customer network, enhance brand value, increase real estate liquidity, and create breakthroughs in the global technology market.

For PVcomBank, this is also an opportunity for the bank to reach new potential customer segments, thereby promoting and introducing superior products and services with many utilities.

The project roadmap agreed by both parties includes 3 phases, with an initial implementation period of nearly 4 years (2023 - 2027). In the first phase, PVcomBank will connect banking services with the Meey Finance application - a new digital financial platform.

This platform is developed with full utilities on payment, financial services, banking, insurance... along with convenient experiences and security mechanisms for users.

According to Meey Land representative, Meey Finance application has advantages in real estate appraisal, transfer, investment and lending activities because this is the central product that plays a role in connecting the entire Meey Land real estate technology - finance ecosystem. Thereby creating a resonance in usage value to help users feel secure in transactions, save costs compared to traditional transaction forms, support increased revenue, profit from financial business, promote cross-selling of other products more easily.

Solutions to contribute to transparency in the real estate market

Ms. Ha Thi Thu Trang - Deputy Director of PVcomBank Digital Bank - said that real estate is an important asset, used and exploited in many investment and lending transactions of the economy . For the real estate market to develop healthily and sustainably, information transparency is essential.

However, according to Ms. Trang, people and investors are currently facing many difficulties in finding accurate information about real estate products. On the contrary, many real estate projects have full legal documents but do not have information channels to reach buyers.

"PVcomBank prioritizes technology and innovation as the core for development. Therefore, combining with digital technology service providers to diversify solutions is necessary. Meey Land owns a fairly comprehensive real estate technology - finance ecosystem. PVcomBank has financial strengths, Meey Land has real estate technology strengths. Therefore, I believe this is a potential combination not only for the two units but also for customers and the market," Ms. Ha Thi Thu Trang emphasized .

PVcomBank và Meey Land hợp tác phát triển nền tảng tài chính số cho lĩnh vực bất động sản - 2 — Deputy Director of PVcomBank Digital Bank Ha Thi Thu Trang spoke at the event (Photo: Meey Land).

The Meey Land ecosystem owns "All-in-one" technology, including many applications that have been and are solving the needs of the real estate market in Vietnam. Some of Meey Land's outstanding products are meeyland.com and the Meey Land App, Meey CRM...

PVcomBank và Meey Land hợp tác phát triển nền tảng tài chính số cho lĩnh vực bất động sản - 3 — Mr. Hoang Mai Chung, Chairman of the Board of Directors of Meey Land, believes that Vietnam still has a lot of room to develop digital services (Photo: Meey Land).

According to Mr. Hoang Mai Chung, Chairman of the Board of Directors of Meey Land, the application of technology in the finance and banking industry has developed rapidly on a global scale, therefore, building more trendy financial platforms can be considered a digital revolution that helps change the way of doing business in the finance and banking industry at the macro level.

"In my opinion, Vietnam has advantages to develop digital services, the room for development in this field in our country is quite large. Realizing these open potentials, Meey Land constantly strives to research new products and services, apply new technologies (AI, Big Data, IoT, AR/VR...), and test new methods to meet the increasing needs of the market. In this cooperation with PVcomBank, I hope that the two sides will effectively combine to create many new prestigious and practical digital technology platforms and applications," Mr. Hoang Mai Chung shared.

The cooperation between PVcomBank and Meey Land is expected to contribute to improving the quality and speed of real estate appraisal, while providing safe payment and real estate transaction solutions and more preferential financial and credit support for customers, thereby helping to overcome some shortcomings in real estate transactions in Vietnam.

Source