Jinba Ittai driving style - the invisible value for Mazda to conquer users

As an independent and decisive woman at work, Ms. Lan Huong, 29 years old, head of a media company in Hanoi, was quite hesitant when choosing her first car.

"In fact, I don't know much about cars, but I believe that I can feel whether a car is suitable or not when I directly touch and test drive it. First, I have to like the car, then explore the inside, and then feel the driving, the joy of operating it," Ms. Huong shared.

The Mazda CX-30 offers a unique and exciting driving style.

After learning about the unique driving style of Jinba Ittai, Ms. Huong was very excited to experience Mazda models in the price range of about 700 million. After several test drives, Ms. Huong decided to choose the Mazda CX-30 2.0 Premium version. Up to now, after nearly half a year of owning the car, she said she is still satisfied with her choice.

Like most first-time car buyers, Ms. Huong was nervous when driving a new car. "For me, the Mazda model brings a strange sense of confidence and familiarity. After adjusting my sitting position, I let the car roll with almost no pressure because I felt I could control every movement of the car, the view was clear and all the features on the car were within reach," Ms. Huong added.

That is also the common feeling of most Mazda drivers because this car line was developed by Japanese engineers in the style of "Jinba Ittai - Centaur Unification", meaning that people and cars are one, unified in all three aspects: looking, touching and feeling.

Mazda CX-5 - SUV model leading in sales.

In addition to beautiful and attractive designs, Mazda cars also focus on visibility, especially from behind the steering wheel, the driver can easily observe the surroundings. That is also the reason why Mazda cars have neat A-pillars, rearview mirrors placed on the door, minimizing blind spots.

The Jinba Ittai philosophy is also reflected in subtleties such as the central control located within easy reach, and the extended "saddle" so that control does not require the rider to raise his elbows or stretch his shoulders unnecessarily.

Mazda's driver's seat not only allows for multi-directional electric adjustment, but the sliding and lifting mechanism of the seat is also designed based on ergonomic research. As a result, regardless of the driver's physique, they can find a comfortable sitting position in Mazda vehicles, dispelling fatigue even when operating long distances.

Mazda CX-8 elevates the driving experience.

In addition, the unique Jinba Ittai driving style is part of what makes the new generation of Mazda cars different, contributing to the success of the Japanese car company. These are also the core values ​​of the Mazda brand, which is to focus on the driver, take care of each sense, and focus on experience and excitement.

Source: https://dantri.com.vn/o-to-xe-may/phong-cach-lai-jinba-ittai-gia-tri-vo-hinh-de-mazda-chinh-phuc-nguoi-dung-20240711095102318.htm