Newsrooms are on the path to digital transformation to form digital newsrooms.
Previously, each editorial office only organized the production of one type of journalism - print, radio, and television. When the Internet and electronic newspapers appeared, newspapers began to organize a converged editorial model to simultaneously produce many different types of journalism, both print and electronic, producing radio and television programs, and publishing these programs on websites and social networks.
Assessing that change, at the workshop "Application of technology in digital newsroom management" held on August 17, journalist Le Xuan Trung - Deputy Editor-in-Chief of Tuoi Tre newspaper said that this change forces press agencies to reorganize their apparatus because they need more personnel and departments to organize the production of new content or renew old content.
The operating process also has to change when there are branches that make electronic products. Some newspapers only consider electronic products as a sideline so they do not invest much, just reprocess the main product in the style of an electronic newspaper. Some newspapers produce new products, even investing more in electronic newspapers than their old strengths.
Journalist Le Xuan Trung commented: "Along with the explosive development of technology, the development of journalism has also marked a turning point not only in terms of journalism types but also in the journalism process, organizational structure and ways of conveying content to readers." (Photo: Son Hai)
In particular, the emergence of purely electronic newspapers immediately affirmed their superiority and outstanding development when focusing all resources on making electronic newspapers, quickly surpassing some printed newspapers in terms of readership and revenue.
"In fact, the types of journalism are not much different in terms of the nature of the news content, but they are different in terms of thinking and exploiting the journalism topic because the way of conveying the content to readers and viewers is completely different. Electronic newspapers reach users too quickly, too conveniently when appearing promptly on computer or phone screens while printed newspapers, television, and radio still broadcast news articles according to fixed dates and times using traditional methods, cannot be updated continuously, cannot receive immediate feedback from readers...", journalist Le Xuan Trung acknowledged.
In reality, to produce new types of journalism, many newsrooms have organized themselves according to the converged newsroom model, from converging resources to converging processes to be able to control content from input to output in a smooth and consistent manner.
According to journalist Le Xuan Trung, this model has the advantage of meeting the requirements of multimedia production, especially for electronic newspapers, but at the same time it also increases the workload while the human resources cannot expand accordingly because it will increase costs. Everyone in the newsroom feels the pressure increasing, being caught up in the flow of news too quickly, too much.
A modern newsroom in the world.
So how do you ensure the productivity of your newsroom stays focused without increasing the pressure on your team?
"The most feasible solution is that the newsroom must maximize the application of technology along with optimizing the apparatus, changing the operating process, and publishing products. That means the newsroom must transform digitally to match the development goals and strategies of the press agencies. At that time, the newsroom will converge and develop into a digital newsroom to ensure the promotion of available resources but redesigned more systematically and effectively. The digital newsroom needs to connect and maximize 3 main axes: Digital content development center; Digital content data module; User data module", said journalist Le Xuan Trung.
Journalist Le Xuan Trung emphasized that newsrooms in Vietnam are on the path of digital transformation to form digital newsrooms through the development and effective connection between content modules, data modules and user modules.
It is a complete model from input to output in a content management system that applies technology compatible with the scale, nature and goals of a multimedia, multi-platform press agency.
Meet the right needs, at the right time of the public
Also at the workshop "Application of technology in digital newsroom management", giving a general definition of digital newsroom, Dr. Tran Quang Dieu - Director of the Center for Information Technology Application, Ho Chi Minh National Academy of Politics said that digital newsroom based on the convergence of technology and content is the result of the application of information technology in the field of journalism and communication to unify the construction of facilities and technical infrastructure to provide the best utilities for the public and readers.
"The convergence of technology and content allows press and media agencies to build a modern technology platform, bringing all professional activities to the digital environment to help press and media agencies promptly grasp information and information needs of the public, thereby building news stories that meet the needs and timing of the public while protecting the activities of press agencies in the digital environment," Dr. Tran Quang Dieu emphasized.
The digital newsroom model can be simulated like this, according to Dr. Tran Quang Dieu shared at the workshop "Application of technology in digital newsroom management" held on August 17.
On the basis of digital newsrooms, developing multi-platform, multi-service and multimedia press products is an extremely important task. Dr. Tran Quang Dieu analyzed that on the basis of developing press products using many means such as writing, listening, watching, online and being able to experience through many forms of performance such as content, images, videos, graphics, audio on a press product, at the same time developing press and media product lines based on digital platforms and digital tools to form digital press.
Especially in the current context, when technical and technological solutions mostly rely on different platforms to support the activities of press and media agencies to maximize their resources to serve the public most effectively.
As the Internet develops and has a strong impact on press and media agencies, there have been many studies on the trend of multi-platform journalism based on public behavior. Initially, websites were prioritized - web-first, then digital content - digital-first to indicate a digital strategy for a specific newsroom. Recently, mobile devices have been prioritized - mobile-first as well as prioritizing information dissemination to social networks - social-first with the goal of producing press and media products that are suitable for mobile devices, suitable for the agility of social media and social networks.
"When information must reach the public, applying artificial intelligence and big data is the best way for media agencies to reach the public quickly and effectively," said Dr. Tran Quang Dieu.
In fact, the fourth industrial revolution has opened a new era for industries, including the press and media industry, the era of Internet of Things connectivity and artificial intelligence. In addition, the rapid change in techniques and technology, especially the influence of digital transformation, has completely changed the way of doing journalism compared to the traditional environment. Vietnamese press and media are gradually shifting to enter a new era - the era of digital journalism.
Phan Hoa Giang
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