Developing a Vietnamese Cuisine Map to honor the value of local culinary culture

The Tourism Information Center, Vietnam National Administration of Tourism has just launched an online culinary map, which is expected to become a place to preserve the cultural values of Vietnamese cuisine contributed by people from all over the country.

Phát triển Bản đồ ẩm thực Việt tôn vinh giá trị văn hóa ẩm thực địa phương

The online culinary map is expected to become a place to preserve the cultural values of Vietnamese cuisine, contributed by people from all over the country. (Source: Vietnam National Administration of Tourism )

Officially launched since September 8, this activity is part of the MAGGI brand's efforts to promote Vietnamese tourism and cuisine in cooperation with the Tourism Information Center, Vietnam National Administration of Tourism through the project "Variations - Thousands of ingredients, Cooking millions of Vietnamese dishes", aiming to bring experiences of local cuisine and ingredients along with opportunities to explore and learn about regional cultures to the general public.

By experiencing the Online Food Map, users can “enjoy” the specialties of each locality, thereby understanding and appreciating the value of diversity and richness in Vietnamese cuisine.

Built as a social networking platform, this map is a place for people to exchange, share, learn cooking recipes, along with stories about regional culinary culture and local ingredients; thereby joining hands to enrich the treasure trove of delicious recipes and spread the value of Vietnamese culinary culture to domestic and international friends.

In particular, from September 8 to October 6, 2023, users can participate in contributing and experiencing the Culinary Map "Variations - Thousands of ingredients, Cooking millions of Vietnamese dishes" on the program's official website.

With vivid graphic design and convenient operation, users can easily access to look up and practice dishes from all regions of the country, enriching the daily menu for their family, and also have the opportunity to receive thousands of attractive gifts from the program.

Mr. Hoang Quoc Hoa, Director of Tourism Information Center, Vietnam National Administration of Tourism shared: “We believe that the program will contribute to promoting the Vietnamese culinary brand to the world, while promoting culinary tourism, making Vietnam an attractive destination attracting international tourists around the world. ”

In addition to launching the online culinary map, within the framework of the project "Variations - Thousands of ingredients, Cooking millions of Vietnamese dishes", MAGGI also cooperated with the Ho Chi Minh City Tourism Association, the Saigon Professional Chefs Association and the Center for Research, Preservation and Development of Vietnamese Cuisine to co-organize the Festival "Promoting Vietnamese culinary culture" from October 20-22.

At the festival, MAGGI will also cooperate with the Organizing Committee to display the Vietnam Cuisine Map Phase 2, breaking its own record with 189 delicious dishes from provinces and cities across the country made by hundreds of culinary artists right at the festival (Phase 1 is a map introducing 63 delicious dishes from 63 provinces and cities).

The festival will offer many attractive programs such as culinary performances, cooking shows on stage, music activities, culinary and cultural experiences and explorations in 63 provinces and cities.

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