How did a Kien Giang man raise jumping frogs densely in a cement tank and sell them so quickly?

Along with rice and shrimp as the main strength, Dong Yen commune (An Bien district, Kien Giang province) has many freshwater aquaculture models with high economic efficiency such as raising fish, eels, frogs...

Currently, the whole commune has 30 households raising frogs with an output of 20-80 tons of commercial frogs per year.

However, there was a time when the price of frogs dropped to only 30,000 VND/kg, 2,000-5,000 VND/kg lower than the cost price, causing farmers to suffer losses.

Born in Vam Cai Nuoc in a farming family, Mr. Phan Van Phe always wondered about a new direction to increase the value of his hometown's agricultural products, helping people escape poverty and get rich on their own homeland.

To gain more knowledge about aquaculture, Mr. Phe registered for the Intermediate Aquaculture class K10-01 of the U Minh Thuong Vocational College.

Here, his teachers suggested many practical and useful issues from the agricultural production reality of his home province, and the concerns of a cadre who was passionate about the fields were once again awakened.

Dân nuôi con ham nước nhảy dày đặc ở bể xi măng, một người Kiên Giang làm cách này hóa ra bán nhanh- Ảnh 1.

Mr. Phan Van Phe (right cover) visits a commercial frog farm of young people in Dong Yen commune, An Bien district (Kien Giang province). Mr. Phe is the one who researched how to make dried frogs, helping frog farmers have more channels of consumption.

Dried frog is the first product chosen by the group to build a project with 4 classmates. Mr. Phan Van Phe said that to have 1kg of finished dried frog, 5kg of fresh frog is needed, cleaned, marinated with sugar, pepper, and fish sauce.

The secret to making dried frogs that don't have a fishy smell and have a characteristic aroma is that after washing them, they marinate them with wine and crushed ginger.

This method of drying frogs helps repel flies, creates an eye-catching cockroach-wing color for the dried frogs, and helps preserve them for a long time without having to use chemicals.

Mr. Phe named his product “Vam Cai Nuoc Ut Lua Specialty Dried Frog”. “I am the youngest in the family, so everyone in the countryside calls me Ut Lua because I am slow-witted.

I chose this name as the brand for the product with the hope that when people hold it in their hands, they will see it as a rustic, close-to-home gift like the honest, sincere villagers in Vam Cai Nuoc," said Mr. Phe.

According to his and his friends' startup plan, in the first year of implementation, the project is expected to focus on tasks such as linking with farmers in Dong Yen commune to produce and purchase raw frogs for safe farming; perfecting the process of producing dried frogs; designing product packaging; introducing to relatives, friends, and customers through direct sales channels and social networks.

In the next phase, the group will register to be certified as an OCOP product, and at the same time call for investment and consumption links from businesses to stabilize output. To create production links, Mr. Phe plans to mobilize frog farming households to join the Farmers' Cooperative for raising and producing dried frogs.

Through direct sales and posting on social networks, Ut Lua dried frogs were ordered by friends near and far and received positive feedback.

OCOP Kien Giang One Member Co., Ltd. has agreed to distribute the product when it is certified as an OCOP product.

Ms. Tran Thi Nga, living on Ngo Quyen Street, Vinh Lac Ward, Rach Gia City (Kien Giang Province), said: "Mr. Phe's dried frog is handmade so it is not fishy, retains the aroma and natural sweetness of the frog meat, so when I eat it, it tastes better than dried frog from other provinces that I have eaten. After my friends gave it to me, I decided to sell this product on social networks."

According to Mr. Phe, to make 100kg of dried frog, the initial capital needed is about 25 million VND. With a retail price of 500,000 VND/kg of finished dried frog, after deducting all input costs, his profit is about 20 million VND.

Mr. Phe is calling for investment to continue building processing facilities, drying yards, and packaging products to ensure quality and attractiveness...

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