The event was organized by the Department of Culture, Sports and Tourism of Thai Nguyen province in Hanoi within the framework of the Vietnam International Travel Fair VITM Hanoi 2024.
The conference is a bridge to promote Tra tourism products to domestic and international tourists, connecting with partners who are domestic travel and tourism companies.
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| Speakers participated in the discussion at the Thai Nguyen Tourism Promotion Conference. |
Right time, right audience
VITM Hanoi International Tourism Fair is the annual event, the biggest of the year for the Vietnamese tourism industry. This year's fair brings together 55 provinces and cities of Vietnam, 16 countries and territories registered to participate, expected to welcome over 3,500 Vietnamese and international tourism businesses to work, about 80,000 visitors in 4 days.
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| Publications of the Department of Culture, Sports and Tourism of Thai Nguyen province were introduced at the Conference on promoting and advertising tourism in Thai Nguyen province in 2024. |
Assessing the spread and importance of the Fair, the Department of Culture, Sports and Tourism of Thai Nguyen province organized a conference to promote tourism and introduce the potential and strengths of tourism in Thai Nguyen province in 2024 in Hanoi within the framework of the event.
The conference received attention and participation from leaders of Departments, Associations and Departments of Culture, Sports and Tourism of provinces.
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| Leaders attend the Conference to promote and advertise tourism in Thai Nguyen province in 2024. |
Attending the conference were Mr. Nguyen Le Phuc, Deputy Director of Vietnam National Administration of Tourism; Mr. Nguyen Dao Dung - Head of Travel Management Department, Vietnam National Administration of Tourism; Mr. Vu Quoc Tri - Standing Member, General Secretary of Vietnam Tourism Association; Mr. Tran Trung Hieu - Deputy Director of Hanoi Department of Tourism and leaders of Departments, Tourism Promotion Centers of Tuyen Quang, Soc Trang and Hau Giang provinces...
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| Deputy Director of the Department of Culture, Sports and Tourism of Thai Nguyen province Le Ngoc Linh spoke at the Conference. |
Speaking at the Conference, Mr. Le Ngoc Linh - Deputy Director of the Department of Culture, Sports and Tourism of Thai Nguyen province said, "Thai Nguyen has all the conditions to promote investment, cooperation and tourism development. Thai Nguyen is the gateway connecting the midland and mountainous regions of the North with the Northern Delta, 50km from the international airport, National Highway 3 connecting Hanoi - Thai Nguyen - Bac Kan - Cao Bang, National Highway 1B connecting Thai Nguyen with Lang Son, National Highway 37 connecting with Bac Giang and Tuyen Quang.
In particular, the Hanoi - Thai Nguyen expressway is connected to many important routes. Currently, many routes are being built, which will open up many new opportunities, comprehensively connecting the economy, society and tourism.
Thai Nguyen is a land with beautiful natural landscapes, converging many valuable historical and cultural relics to develop many types of tourism, attracting tourists.
With the spirit of learning, to learn more experience in promoting, advertising and developing tourism, the Department of Culture, Sports and Tourism of Thai Nguyen organized this conference so that Thai Nguyen province's tourism can further promote its potentials and strengths, form and develop high-quality tours and tourism products, attract tourists, especially international visitors, thereby promoting tourism growth and contributing to the overall development of tourism in the country, promoting typical tours of the land of Tea.
Mr. Nguyen Minh Duc - Vice Chairman of Thai Nguyen Province Tourism Association shared 4 typical tourism products of the province: cultural - historical tourism, eco-resort tourism, rural community tourism associated with tea culture, mice - sports - adventure route exploration tourism.
These four product lines, when included in the design of 1-day and 2-day tour programs, will combine different types together, giving tourists many diverse experiences.
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| Vice President of Thai Nguyen Province Tourism Association Nguyen Minh Duc shared 4 tourism products of Thai Nguyen. |
In these tours, Thai Nguyen hopes to fully promote the bright spots in provincial tourism with famous destinations such as ATK Dinh Hoa - Thai Nguyen special national relic site, Tan Trao - Tuyen Quang special national relic site, and Tan Cuong commune community tourism site.
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| Overview of the Conference on promoting and advertising tourism in Thai Nguyen province in 2024 in Hanoi. |
In particular, Thai Nguyen is a convergence of 51/54 ethnic groups, with diversity in culture, customs, practices and the formation of typical cultural villages such as Thai Hai Ethnic Ecological Stilt House Village Conservation Area, Quyen ethnic cultural village, Mo Ga hamlet, Phu Thuong commune (Vo Nhai)... bringing unique travel experiences to visitors.
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| Tea products are a strength of Thai Nguyen in tourism development. |
In addition, the richness of cuisine and specialties is also a strength that attracts tourists to Thai Nguyen. The famous cave system such as Phuong Hoang Cave in Dai Tu district or the modern hotel and restaurant system in the province contribute to the development of Mice - discovery tourism.
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| Leaders enjoy the specialty tea flavor of Thai Nguyen tea homeland. |
Depending on the needs of tourists, the Tourism Promotion Center and travel agencies of Thai Nguyen province can flexibly design 1-day, 2-day tours, long-term combined tours... built to suit each target group, bringing the most perfect experience.
Open-minded to develop
Within the framework of the Conference, there were discussions and reception of delegates' opinions, which could be applied in practice, contributing to improving the quality and efficiency of tourism.
Opening the discussion, Mr. Ta Huu Chien - Director of Vietnam Sun Joint Stock Company assessed that Thai Nguyen has many advantages to develop tourism. Thai Nguyen has been successful in choosing the tourism brand positioning - that is the land of Tea.
Taking the center of visitors from Hanoi as the target market, tourism has brought Thai Nguyen closer to Hanoi. Along with that, the human factor is the key when Thai Nguyen tourism workers have been open to receiving opinions from travel agencies to connect and bring visitors to the land of Tra.
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| Travel Company Representative shared. |
“Right after the Covid-19 pandemic, when the General Department of Tourism approved the decision to open, Thai Nguyen tourism units immediately implemented promotion programs and attracted many travel businesses from Hanoi and other provinces to Thai Nguyen,” Mr. Ta Huu Chien highly appreciated the ability to seize opportunities and seize the opportunity to develop tourism in Thai Nguyen province.
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| Associate Professor, Dr. Duong Van Sau - former Head of Tourism Department, Hanoi University of Culture shared. |
On the side of tourism education units, Associate Professor Dr. Duong Van Sau - former Head of the Faculty of Tourism, Hanoi University of Culture shared the application of the theory of transformation in tourism, including time transfer, space transfer and service transformation to make tourism more effective.
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| Thai Nguyen is one of the pioneering localities in digital transformation - "Travel through the small screen" in tourism development. |
Tour operators can turn 1-day tours into 1-day+ tours and flexibly connect tourism businesses with destinations, food, accommodation, and transportation service providers... to effectively exploit and increase tourism value.
Short or long tours are not important, what is important is the close connection between related units, creating a flow of tourists, bringing multi-party value. Besides, Thai Nguyen needs to fully exploit its existing advantages, typically tea culture, tea literature, tea ceremony... to shape the unique identity of Thai Nguyen tea culture.
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| Dr. Le Quang Dang - Deputy Head of Environmental Planning Policy Department, Institute for Tourism Development Research shared. |
On the side of the agencies, Dr. Le Quang Dang - Deputy Head of the Department of Environmental Planning Policy, Institute for Tourism Development Research pointed out the limitations of the current tourism situation in Thai Nguyen such as the main source of visitors being domestic tourists, local and sub-regional tourists; the length of stay is very short, usually 1.5 - 2 days, the spending level of visitors in the province is not high; the number of international visitors to Thai Nguyen only accounts for 2.5% of the total number of international visitors to the sub-region.
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| Representatives of Thai Nguyen Provincial Departments/Agencies/Sectors attended the Conference. |
To overcome these limitations and pave the way for Thai Nguyen tourism to develop, it is necessary to identify key product lines such as eco-tourism associated with mountain and lake resorts, cultural tourism associated with the community of 46 ethnic groups and revolutionary historical heritages, and agricultural tourism associated with tea production and tea culture.
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| Many local specialties were introduced at the Conference. |
In addition, the province needs to develop new tourism products such as Mice tourism, educational tourism, tourism associated with sports and adventure sports to make the most of existing potential. In particular, building unique tourism products with its own brand is the way for Thai Nguyen to go the long way on the journey of tourism development.
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| Thai Nguyen Provincial Tourism Association signed a Memorandum of Understanding with Tourism Associations of provinces and cities. |
At the end of the Conference, the Thai Nguyen Provincial Tourism Association signed a Memorandum of Understanding with the Tourism Associations of the provinces and cities of Quang Ninh, Hai Phong, Hai Duong, Thai Binh, Nam Dinh, and Hung Yen. This is considered a turning point marking the process of association, creating connecting strength, and promoting the development of tourism in the province in the coming time.
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