On the morning of January 11, in Hanoi, Prime Minister Pham Minh Chinh attended the conference to review the work in 2024 and deploy tasks in 2025 of Vietnam Television (VTV). Also attending were representatives of leaders of ministries, departments, branches and central agencies.
For Vietnam Television, 2024 is the fourth year of implementing the 5-year Plan 2021-2025 and is of great significance in completing strategic goals. In the face of challenges, the Station's leadership has directed resolutely and proactively implemented solutions to ensure the balance of the entire Station's operations. Key solutions include: building a broadcasting framework associated with program effectiveness, flexible business operations according to market developments, developing revenue sources, saving and spending effectively to achieve the goal of balancing revenue and expenditure. At the same time, the Station has promoted streamlining the apparatus and perfecting the institution. Thanks to that, despite many negative impacts, Vietnam Television still achieved positive results in 2024.
In 2024, Vietnam Television will manage and produce 11 broadcast channels (VTV1, VTV2, VTV3, VTV4, VTV5, VTV Tay Nguyen, VTV5 Tay Nam Bo, VTV7, VTV8, VTV9, VTV Can Tho). The total number of broadcasting hours per year is 252 hours per day; 91,980 hours per year. The production and broadcasting time of the Station's television channels basically meets the requirements. The total number of hours the Station produces itself each year on the channels is about 17,100 hours. Basically, the Station's channels in the past year have implemented the correct principles, purposes, content and regulations according to the license granted by the Ministry of Information and Communications.
Implementing the 2024 production plan assigned under Decision No. 1412/QD-THVN dated December 29, 2023 of the General Director and the adjusted plan to be closer to reality, the units under the Station have urgently produced and broadcasted according to the set framework and plan. Based on the direction of the Party and State leaders, the guidance of the Central Propaganda Department, for target programs, major propaganda streaks, Vietnam Television proactively built production plans early and remotely, helping content management meet the requirements of focused and key propaganda, thereby improving program quality and propaganda effectiveness, and channel quality in 2024.
For sudden events, upon receiving instructions, Vietnam Television quickly and decisively directed production units to concentrate, mobilize maximum forces and equipment, give maximum priority to broadcast frames and digital platforms, especially VTV1, promptly issued directive documents as a basis for implementing propaganda, methodical, in-depth and highly appreciated by public opinion. This mark was clearly demonstrated through two major events in 2024: the State Funeral of the late General Secretary Nguyen Phu Trong and propaganda work on prevention and control of storm No. 3 (Yagi) and post-storm circulation.
In order to optimize revenue efficiency, Vietnam Television has focused on arranging, adjusting, and setting up new program schedules on VTV3 channel (foreign film schedule at 6:00 p.m. daily, socialized film schedule at 8:00 p.m. from Monday to Friday, and children's program schedule at 6:50 p.m. daily). In addition, the inter-department program model is still maintained with some selected programs such as: Hoa Xuan Ca, Hoa Vui Ca.
On the digital platform, Vietnam Television owns and operates many channels and forms of content distribution including VTV channel packages (VTVGo, VTV Online, OTT infrastructures of other network operators and operators), VOD programs, social network/page systems (34 Facebook pages, 22 Youtube pages, 11 Tiktok pages...). According to statistics, there are more than 10 million daily views of VTV channels on OTT infrastructure, 65 million followers on the station's social networking sites...
In the spirit of proactive creativity and constant efforts in the context of common difficulties, in 2024, Vietnam Television will continue to affirm its role as a key press agency, closely following and quickly updating the flow of life, maintaining the mainstream and positive information flow, contributing with the entire political system to create a solid foundation to bring the country into a new era of development - the era of national growth.
Speaking at the Conference, Prime Minister Pham Minh Chinh emphasized that Vietnam Television plays an important role in the overall activities of the political system, especially in communication and policy communication, bringing joy and happiness, so that people can enjoy good culture and traditions, contributing to education, improving people's knowledge, training talents, developing human resources; effectively serving the two strategic tasks of building and defending the Fatherland. Over the past time, Vietnam Television has always affirmed its position as a national television station, a multimedia communication agency, excellently completing the tasks assigned by the Party and the State, which are:
Be active, proactive, creative; reflect and convey the people's voices to policy-making agencies, create social consensus, and strengthen confidence in the country's development. Strengthen the fight against erroneous, hostile views, and false information, protect the Party's ideological foundation with many high-quality, combative products, and positive propaganda effects, creating good public opinion; contribute to fighting negativity, corruption, and waste. Successfully complete the task of propagating important political events and major holidays with many unique, diverse, and elaborately invested programs, creating positive effects; propagating sudden and unexpected events and issues.
Foreign information is promoted comprehensively and promptly, especially about the country's situation, foreign affairs activities of Party and State leaders, relations with other countries, etc.; contributing to demonstrating Vietnam's international role and position. Actively contributing to improving the people's knowledge and spiritual life, promoting Vietnamese cultural values and people, building a healthy and civilized society (with many cultural and entertainment programs demonstrating humanistic values, with high educational value); spreading positive energy and inspiration in society (examples of good people, good deeds, good models, creativity, etc.). Focusing on digital transformation, applying technology, investing in modern facilities, meeting production requirements on the 4.0 technology platform (promoting VTVGo digital television platform; automating production processes, content distribution, etc.).
The above results clearly demonstrate the maturity, dedication, responsibility; strong political will, self-reliance, solidarity to overcome all difficulties, and creativity of the staff, reporters, editors, and employees of Vietnam Television. Vietnam Television reporters are not afraid of difficulties and hardships, present at "hot spots", truthfully reflect life, and are creative to have attractive products. Always innovate, love the country, love the profession, love people. There are many new ways of doing things, together with the whole country to overcome difficulties and challenges, completing 15/15 socio-economic development targets. The image of the station's reporters not afraid of danger to report on Storm No. 3 evokes many emotions. Vietnam Television also demonstrates its role of social responsibility, mobilizing contributions to rebuild Nu Village.
On behalf of the Government, the Prime Minister highly appreciated and acknowledged the important contributions of Vietnam Television to the country's socio-economic development in recent times; at the same time, he shared about the challenges that traditional press, including Vietnam Television, are facing. The Prime Minister emphasized that in 2025, the world and regional situation will be more difficult and challenging than favorable; there will be strategic competition and policy changes among major countries. We must implement Resolution 18-NQ/TW, organize Party Congresses at all levels, improve policies and guidelines, and move towards the 14th National Party Congress; as the last year of the term, it is necessary to review the goals to strive to complete the entire 5-year period; difficulties and challenges in natural disasters, storms and floods. We must regain momentum, strength and spirit so that in 2025 we can shoulder the goals that have not been achieved in previous years.
Stating that in 2025, we must celebrate the country's important holidays; this is the year to create momentum and breakthrough force to accelerate the country's double-digit growth, the Prime Minister emphasized the need to promote historical and cultural traditions, demonstrate intelligence, bravery, and solidarity even in the most difficult times. The Prime Minister emphasized the message of General Secretary To Lam about the era of national development to develop a strong, civilized, prosperous country, with people increasingly prosperous and happy.
Regarding goals and orientations, the Prime Minister requested that Vietnam Television must closely follow its functions, tasks, and powers, perform its regular tasks well, this year better than last year; operate according to the Party's guidelines and policies, the State's laws and policies, and the direction and management of the Government and the Prime Minister, complete all tasks well, always innovate, always unite, "share the joys and sorrows, share the joys and sorrows". Promote the strengths of the National Television; maintain its political orientation, principles, and goals; have a vision, aspiration, determination, strategy, and specific action plan to make Vietnam Television the leading television station in the region and prestigious in the world, based on a strong foundation of high-quality programs, improving the quality of human resources, applying digital economy, technology, engineering, and the public. Journalists of Vietnam Television need to fully understand and properly implement the motto and purpose of putting the interests of the nation, the people, the interests of the Party and the people above all else, and fulfill the mission of the Vietnam Revolutionary Press.
Vietnam Television must portray and propagate the guidelines, policies, and viewpoints of the Party and State; enhance people's enjoyment of the achievements of propaganda work in general and Vietnam Television in particular; especially pay attention to the spiritual factor; do a good job of communicating in the fields of sports and entertainment. Receive information from the people, reflect the shortcomings and weaknesses of the political system; have innovative thinking, strategic vision, enthusiasm, responsibility for the profession, think deeply to do great things, look far and wide; diversify products, viewer segments, and platforms.
Regarding specific tasks, the Prime Minister emphasized the need to promote comprehensive, modern, and strong multimedia communications to effectively serve the leadership activities of the Party and State, and the direction and administration of the Government and the Prime Minister; continue to perform well the role of a bridge between the people and the Party and State; listen to and reflect the aspirations of the people. Contribute to mastering the propaganda front, preventing media crises from occurring, actively fighting and refuting false and toxic information, protecting the Party's ideological foundation, national and ethnic interests, and the legitimate rights of the people.
The Prime Minister noted to step up the dissemination of the implementation of Resolution 18-NQ/TW on continuing to innovate and reorganize the apparatus of the political system; Resolution 57-NQ/TW on breakthroughs in science and technology development, innovation and national digital transformation; identify major orientations and goals for socio-economic development... Continue to do well in foreign information work; participate in protecting national sovereignty on the media, communications and culture, spread positive information about Vietnam to the world, contributing to enhancing the image and position of the country. Diversify resources and platforms. Building a national foreign television channel in foreign languages on par with the region and the world according to Conclusion 57 of the Politburo is a strategic priority; request Vietnam Television to develop a project with the principle of harmonizing the interests between the State, Vietnam Television and the people.
Contribute to improving the spiritual life of the people and developing the cultural and entertainment industry. Build the core values of Vietnamese culture and people. Organize a streamlined apparatus, operate effectively, efficiently and effectively on a suitable and reasonable basis, ensuring the set goals. Improve the quality of the program, increasingly meet the enjoyment needs of the people. Receive talented people who are passionate about their profession and love their country. Promote propaganda on social security work, especially the program to eliminate temporary and dilapidated houses, build 1 million social housing apartments for low-income people and people in difficult circumstances... to motivate and inspire all people and the whole society to participate in this work. Propaganda work must create movements, trends, confidence, reflect objective and honest information, but must create trends, positivity, and national pride to move forward; "use beauty to eliminate ugliness, use positivity to push back negativity". Building a truly clean and strong Party organization, improving the capacity and fighting strength of the Party organization and Party members.
Always renew thinking, innovate creatively, because resources originate from thinking, motivation originates from innovation, strength originates from the people, in which the audience is the center, from there, build an institution to mobilize resources; have new technology to serve digital transformation, multimedia television; diversify products, platforms, and audience segments. Develop infrastructure, transfer technology; strengthen training of high-quality human resources.
Emphasizing that 2025 is very meaningful to Vietnam Television, as it is the 55th anniversary of the first television program broadcast and the 100th anniversary of Vietnam Revolutionary Press Day, the Prime Minister believes that Vietnam Television - one of the key, multimedia press agencies, will forever be the spiritual support of people at home and abroad.
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