Many items that Jennie - singer of Blackpink group - wore "sold out" after a short time of going on sale.
The 27-year-old Korean star is admired not only for her singing talent but also for her inspiring fashion sense. In the fashion world, Jennie pioneered many hot trends, creating the "Jennie effect" when any outfit she wore quickly sold out after a short time. Fans call her the "sold-out queen".
Jennie has shown great influence globally, being a name that guarantees revenue. In May, she collaborated with Calvin Klein, designing 17 outfits for the brand. At the launch event in Seoul, Jennie caused a stir when wearing a pastel purple dress. The keywords Jennie and JennieForCalvinKlein recorded 700-800 thousand posts on Twitter. Photo: CK
According to Elle , immediately after the event, most of the products were sold out in just a few seconds on Calvin Klein's website, setting a record for the American fashion house. In some places such as Korea, Japan, Malaysia, Singapore, Taiwan, Hong Kong, Calvin Klein's website crashed due to overloaded traffic. Some other countries had difficulty placing orders because the website was congested. Photo: CK
On another occasion, Jennie shared on her personal page a photo of her wearing a Calvin Klein sweatshirt with knee-high socks in a pants-hiding style. According to Naver , the shirt quickly sold out in Korea shortly after. Photo: Instagram J ennie
After Jennie wore the $575 Y/Project crop top in the MV How You Like That , the website Moda Operandi announced that the design was sold out. Photo: Instagram J ennie
According to Naver , many fashion experts liken Jennie to a "clothes hanger", wearing all styles beautifully, from ladylike, sweet, classic, elegant, individual to sexy. She has many times done her own fashion photoshoots as an editor, creative director, stylist, and model.
The rapper wore a black Alessandra Rich bodysuit while promoting How You Like That at a music show in Korea. After the show, the design sold out on shopping platform Farfetch. Photo: Allkpop
Due to Jennie's influence and popularity, Chanel appointed her as its brand ambassador in March 2019, making her the second Korean star to take on this important position after G-Dragon. As of June 29, her Instagram account has attracted nearly 80 million followers.
Jennie's airport fashion with a pastel checkered shirt by Maison Kitsuné, Calvin Klein jeans and Adidas shoes. According to Naver , the shirt is sold out on Farfetch. Photo: Dispatch
Thanks to Jennie, Moon Choi Studio's cross-hem vest "flew" off the shelves after two sales. Photo: Allkpop
Jacquemus' crop top was also sold out on Brownsfashion after being worn by the singer. Photo: Instagram J ennie
Similarly, the 175 euro white T-shirt by Marine Serre was sold out quickly after Jennie wore it and posted a picture on her personal page. Photo: Allkpop
Jennie also helped the $475 Self-Portrait red lace dress sell out. Photo: Allkpop
When appearing on Vogue Korea , Jennie wore a white layered dress by Choi Hye-jung. After that, the dress "sold out" and the Romanchic brand became famous. On some e-commerce sites such as Shopee, Lazada, the dress was also copied, named "Jennie layered dress" for several hundred thousand dong. Photo: Vogue
In the hit Ice Cream , Jennie's £75 pink Fluffy crochet cardigan was also sought after by fans. Photo: Allkpop
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