The Food Safety Department, Ministry of Health, warns people to be careful with 'explosive' advertisements after a series of false advertisements by celebrities recently.
Many artists and celebrities have been "exposed" for falsely advertising product uses - Photo: Screenshot
The Food Safety Department said that functional foods are becoming a popular product in daily life. Although functional foods play an important role in supporting a healthy body, they cannot replace medicine. Consumers need to understand the nature of the product and should not believe in advertisements that exaggerate its effects.
"Explosive" advertising is rampant on the internet
Currently, advertising is rampant on media and social networks, especially on social networking platforms such as Facebook, TikTok, Shopee...
Here, TikTokers, KOLs (Key Opinion Leaders), KOCs (Key Opinion Consumers), and Influencers advertise a series of products with "miraculous" promises such as helping to lose weight quickly, beautify the skin instantly, or improve health.
Advertisements for functional foods and health protection foods with flowery introductions such as "cure all diseases", "replace medicine", "immediate effect". Many consumers have believed these advertisements and bought them, but the results are not as expected, and can even have negative effects on health.
According to regulations of the Ministry of Health, functional foods or health protection foods only have the effect of supporting and supplementing nutrition but do not have the ability to cure diseases.
However, many businesses take advantage of consumers' desire to recover quickly to advertise falsely, even using celebrities to increase credibility.
Advertisements like "complete cure", "quick effect after just a few days", "100% natural traditional medicine"... are all signs of exaggerated advertising.
Worryingly, not all of these claims are scientifically based or verified by authorities. In many cases, influential figures on social media have "exaggerated" the effects of functional foods, misleading consumers about the true capabilities of the product. In reality, such results are difficult to achieve based on just one single product.
The consequences of these exaggerated advertisements are not only disappointment when the product does not meet expectations, but also potential health risks. Many people miss the opportunity for proper treatment or ignore the doctor's treatment regimen, leading to more serious illness. It is even harmful to health because some products of unknown origin may contain banned substances, causing dangerous side effects.
What to do to avoid falling into the trap of deceptive advertising?
To avoid being fooled by false advertising, people need to:
Carefully study product information : Check whether the product is certified for circulation by the authorities or not?
Don't believe the hype : No product can "cure all" or deliver miraculous results in a few days.
Consult a professional : Before using any dietary supplement, consult your doctor or health professional to ensure it is appropriate for your health.
Choose to buy products from reputable sources: Avoid buying products floating around online, especially products of unknown origin and without full labels.
"Research the product thoroughly before deciding to buy, consult with health professionals, and only buy functional foods from reliable sources. At the same time, do not be fooled by fancy advertisements or images of celebrities online. Remember, our health is more important than any promise from a TikTok video or a Facebook post," the Food Safety Department recommends.
Source: https://tuoitre.vn/nguoi-noi-tieng-quang-cao-no-bo-y-te-canh-bao-nong-20250310154534103.htm
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