Tourism Industry Reaches Finish Line in 2023

Việt NamViệt Nam26/11/2023

In 2023, tourism and service activities in the province will recover and grow strongly. The total number of visitors and vacationers to the province is estimated at 2.9 million, reaching 107.4% of the plan, up 20.8% over the same period; of which, international visitors are 40,000, reaching 200% of the plan, up 239% over the same period. Room occupancy rate is 65%, during holidays and Tet holidays it is 80-100%. Social income from tourism activities is VND 2,300 billion.

To achieve the above results, from the beginning of 2023, the Department of Culture, Sports and Tourism has stepped up the dissemination of the State's policies and laws on tourism; focusing on implementing tourism activities; Ninh Thuan Tourism Development Project for the period 2021-2025, with a vision to 2030; Resolution No. 04-NQ/TU of the Provincial Party Standing Committee on developing Ninh Thuan tourism into a spearhead economic sector for the period 2021-2025 and with a vision to 2030... Organizing and participating in inter-regional and national tourism events. Typically: Organizing the ceremony to receive the UNESCO certificate inscribing the Cham pottery art on the List of Intangible Cultural Heritage in Need of Urgent Protection and the Ninh Thuan Grape - Wine Festival in 2023; Ninh Thuan Culture and Tourism Day in Can Tho; Coordinated to welcome delegations of international travel agencies to visit and survey tourism products in Ninh Thuan at the ITE-HCMC 2023 event; coordinated with the Consulate General of India in Ho Chi Minh City to welcome the Indian business delegation to survey Ninh Thuan tourism destinations and organize a meeting program in 2023; signed tourism cooperation agreements with Binh Thuan and Khanh Hoa provinces... through events that helped promote and introduce tourism potential to tourists, attracting tourists to Ninh Thuan.

Tourists visit Vinh Hy Bay. Photo: Van Mien

State management of tourism service business has been promoted. The tourism industry has made many efforts to restore tourism activities, along with that, the tourism product system has been continuously renewed, creating more diverse products, increasing attractiveness and competitiveness. Many new destinations have been invested, the technical facilities and infrastructure system serving tourism has been improved; tourism enterprises in the province have invested and upgraded tourist attractions at: Vinh Hy Bay, Hang Rai, vineyards, Po Klong Garai tower, My Nghiep lotus village, Hon Thien mural village, Nui Chua community eco-tourism area,... with many interesting experiences for visitors, creating a spread, promoting the image of Ninh Thuan tourism, attracting tourists. At the same time, businesses have launched many new and attractive tourism product packages, along with suitable tourism stimulus discount programs, attracting a large number of tourists from the Southern and Central Highlands provinces to visit and relax, especially on holidays and Tet.

In 2024, the tourism industry continues to advise on the effective implementation of the plan to develop Ninh Thuan tourism into a key economic sector in 2024, in order to contribute to the recovery and growth of the tourism industry. Coordinate with departments, branches and localities to advise the Provincial People's Committee to resolve difficulties and obstacles for investors to speed up the construction progress of key tourism projects. Support and encourage tourism businesses to build new, attractive and highly competitive tourism products; especially exploiting and promoting the value of cultural heritage associated with tourism development, creating tourism products with unique characteristics of Ninh Thuan. Continue to promote and diversify activities to promote Ninh Thuan tourism through fairs, conferences, seminars; media channels such as: Press, electronic information portals, social networks; cultural, sports and tourism events inside and outside the province; publish publications on Ninh Thuan tourism... to introduce and promote the image of the homeland, people and scenic spots of Ninh Thuan tourism; especially introducing Ninh Thuan as a safe, friendly and attractive destination to tourists inside and outside the province. Promote cooperation in tourism development with provinces, cities and airlines.


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