The Ho Chi Minh City Golden Brand Award is an annual and official award of Ho Chi Minh City, directed by the Ho Chi Minh City People's Committee, organized by the Ho Chi Minh City Department of Industry and Trade and Saigon Economic Magazine.
On January 14, 2024, the organizing committee of the Ho Chi Minh City Golden Brand Award honored 32 enterprises with brands that won this award in 2023.
In particular, Nam Phuong Food with the Barona brand is one of 19 enterprises honored to receive the Golden Brand for the second time. By overcoming a series of strict criteria of the award, Nam Phuong Food has once again built and maintained a strong and stable Barona brand in the market.
Ms. Nguyen Thi Thanh Truc - Marketing Director represented to receive the Ho Chi Minh City Golden Brand Award 2023.
The evaluation and approval process is extremely transparent and impartial because the Voting Council has 9 members from the Vietnam Marketing Association; Ho Chi Minh City Business Association; Ho Chi Minh City University of Economics; Institute for Brand and Competitiveness Strategy Research. International branding experts; Ho Chi Minh City Department of Industry and Trade, Saigon Economic Magazine.
There is also consumer participation in the assessment through a large-scale survey of 1,000 Ho Chi Minh City consumers.
Enterprises won the 2nd Ho Chi Minh City Golden Brand Award - 2023.
With the theme “Innovation and Sustainability”, this year’s award has many innovations to ensure maximum objective and professional criteria, attracting and further spreading the value of the award; thereby enhancing recognition, prestige and professional quality.
Attending the award ceremony of "Ho Chi Minh City Golden Brand Award" in 2023 were representatives of Ho Chi Minh City leaders, departments, branches, and consumers who are attached to Vietnamese brand products.
Chairman of Ho Chi Minh City People's Committee Phan Van Mai signed the logo of Nam Phuong Food.
Entering 2024, in the context of the global economy facing many difficulties and unpredictable fluctuations, Nam Phuong Food with its love for cuisine and a staff of more than 1,000 employees, experienced and dedicated, steadfastly pursues the mission of bringing to many people high-quality spices and food products with the superior criteria of "fresh, convenient and safe".
Contribute to the journey of improving the quality of life of every Vietnamese family and reaching the world, thereby fostering trust and pride in the city's identity and brand, joining hands to accumulate, preserve, develop and promote the values that "Ho Chi Minh City Golden Brand" aims for.
2024 also marks the 20th anniversary of Nam Phuong Food's establishment and development. Over the past two decades, turning the story of culinary love into concrete actions - Nam Phuong Food has constantly strived to create Barona branded products and gradually become an indispensable companion in every Vietnamese kitchen.
Barona's diverse range of spices is always present in every family meal.
Along with other businesses and brands honored with the Golden Brand title, Nam Phuong Food is deeply aware of its role and responsibility to the community and society and constantly improves its standards of quality and sustainable development.
Bao Anh
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