Le Duong Bao Lam became famous after winning the championship title of the show Laughter Across Vietnam in 2015. He "positioned" himself in the public's heart with his popular, sometimes somewhat "excessive" comedy.
However, since 2022, Le Duong Bao Lam has begun to enter the singing field in his own unique way. At the end of November 2023, the actor released the MV Oai Ca Chuong, causing a stir in the online community just a few days after its release.
This MV has a lively melody, the lyrics are mainly Le Duong Bao Lam's "trademark" statements in the programs he participated in: "Dropped pieces", "Oai ca chuong", "Sao hay ra de qua", "sùm nu"...
Image of Le Duong Bao Lam in the MV "Oai Ca Chuong".
MV Oai Ca Chuong was filmed by Le Duong Bao Lam in many settings: From Gin Tuan Kiet - Puka's wedding to game show settings... with the participation of young stars in the Southern entertainment industry.
Although the lyrics are meaningless and incoherent, like advertising slogans for the actor himself and his "smoothie resort", and the images in the MV are not carefully polished, after only 7 days of release, the MV has attracted 2.4 million views and entered the top 15 on YouTube's trending tab.
However, this product quickly caused controversy among the audience. While Le Duong Bao Lam's fans thought that the liveliness and humor that the actor showed in the MV Oai Ca Chuong helped them have fun and entertain, other audiences commented that this MV was "nonsense" and "meaningless". Many people even asked Le Duong Bao Lam to "make less MVs".
Le Duong Bao Lam recreates the "tooth loss incident" that previously caught the audience's attention.
In response to mixed opinions about the MV Oai Ca Chuong , Le Duong Bao Lam shared: "For the MV Oai Ca Chuong to be what it is today is thanks to the love of the audience. Thank you everyone for loving Lam.
Besides, when you see Lam singing, don't curse him, because Lam sings for fun, only sings at the "smoothie resort" and doesn't perform anywhere else.
But in reality, Le Duong Bao Lam produced the MV with the support of V. Company - a company specializing in producing entertainment programs, then posted it on his blue-ticked YouTube channel. The actor can receive profits from the MV's views based on the ads that YouTube overlays on the clip.
Le Duong Bao Lam actively promotes and launches many mini-games to "farm" views for the MV.
On his personal page, Le Duong Bao Lam also actively promoted the MV with mini-games to stimulate the audience to "farm" views. Specifically, the actor offered a cash prize of 10 million VND to V. company with 156 machines to "farm" views, the second and third prizes used 140 and 100 machines respectively to "farm" views for the MV Oai ca chuong .
Not to mention whether Le Duong Bao Lam has made any profit from owning a MV with millions of views or not, the fact that he carelessly posted on social media a MV with content that is considered nonsense and useless shows that the actor is irresponsible towards the audience and his reputation.
We all know that any product that a celebrity releases will leave a certain impact on their audience. With the MV being released on social media, the nonsense and useless lyrics that the actor performs will certainly become a "catchphrase" for many audiences, including many children.
Le Duong Bao Lam confirmed that he only "sings for fun".
More importantly, Le Duong Bao Lam did not "accidentally" release controversial MVs like Oai Ca Chuong . In 2022, he released a Doraemon parody MV with offensive lyrics, making many people uncomfortable:
"Xeko's mother is poor, Chaien's mother is rich, and Nobita always bullies his friends. Nobita secretly loves Xuka, so he picks roses to give to Chaien. If Chaien agrees to marry Nobita, then Nobito will be born."
The song quickly caused controversy and was "named" in VTV24's news with the topic "social media trash". Le Duong Bao Lam later had to change the lyrics of the song and apologize to the public.
Le Duong Bao Lam was once "on VTV24" because his parody song was considered "internet trash".
However, shortly after the apology, Le Duong Bao Lam continued to release the MV Sao hay ra de qua and even performed it on stage. In 2023, a few days after the MV Oai ca chuong , the actor immediately released the MV Tet tra tat with a similar style.
It can be seen that, although he announced that he was "singing for fun", Le Duong Bao Lam had planned and invested quite carefully in these MVs. The actor completely ignored the audience's reactions to "position" himself with MVs that were considered silly and useless but had a "huge" number of views on social networks, thereby earning a not small amount of profit.
An Nguyen
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