Nhan Duc vermicelli: The taste of Phu Yen mountain on the Vietnamese floor

Besides participating in the OCOP program, Nhan Duc vermicelli also chose San Viet as a launching pad for its journey to conquer the market nationwide.

Nhan Duc vermicelli's journey to conquer the market

Phu Yen - Son La, a land of lush green hills, clear streams, and strong vegetation, is home to ethnic minorities who have been engaged in agricultural life for centuries. The warm climate, rich soil, and fertile land have created favorable conditions for growing arrowroot, a plant of high economic value and providing a stable source of income for local people.

From precious natural ingredients such as cassava, the story of Nhan Duc cassava vermicelli began with the passion and compassion of the founder. Since 1985, Mr. Dinh Van Nhan - the owner of Nhan Duc cassava vermicelli facility has spent a lot of time researching, learning the processing process and investing in the production of cassava vermicelli. From the desire to inherit the tradition from his grandparents, Nhan Duc cassava vermicelli production facility was officially established in 2015, in Chai village, Huy Thuong commune, Phu Yen, Son La.

Nhan Duc vermicelli was born from the hard work and enthusiasm of Phu Yen people. Photo: San Viet

The process of producing arrowroot vermicelli at Nhan Duc arrowroot vermicelli facility begins with planting arrowroot tubers in January and February every year. Arrowroot tubers are grown in fertile, lush soil, on high hills where there is often fog. The planting process then lasts until September and October when the plants reach the harvest stage. All steps in the production process of Nhan Duc arrowroot vermicelli must follow a closed process, always ensuring that food hygiene and safety requirements are met.

First, the main ingredient is arrowroot tubers collected from local farmers. The tubers are carefully selected to ensure the best quality before being washed by machine. Then, the arrowroot tubers are put into a mill to extract the starch. This process is carried out carefully to ensure that only the highest quality starch is filtered. The flour mixture after being taken out of the mill will continue to be beaten many times in clean water until the water is clear before the flour is collected. The flour is then stirred with boiling water until cooked and then put into a machine to press out the vermicelli. The vermicelli will then be taken out to dry in the sun until completely dry. After the sun drying process, the dried vermicelli will be collected and bundled into batches, then packaged ready for export to the market.

Mr. Dinh Van Nhan said: “ Previously, my family mainly purchased cassava tubers from local people and processed cassava starch to send to cassava vermicelli production facilities in the provinces downstream, but the economic efficiency was not high. Worried about that, in 2014, I was determined to learn and understand the process of making cassava vermicelli from traditional craft villages, and bought modern machinery to produce cassava vermicelli. In 2015, I established Nhan Duc cassava vermicelli production facility, invested in factories, machinery, and equipment; rented land to grow raw materials and signed contracts, committed to purchasing cassava for people in the commune, especially focusing on investing in ethnic minority households” .

The product is not only famous for its rich flavor, light chewiness and natural color but also brings many health benefits. Vermicelli is made from starch, but is cool and rich in nutrients, helping to control blood sugar and support diabetes treatment. In particular, the characteristic aroma of vermicelli from the Northwest mountains will make you remember forever.

Journey to conquer Vietnamese floor of Nhan Duc vermicelli

Nhan Duc vermicelli was born from the hard work and enthusiasm of Phu Yen people. Therefore, each strand of vermicelli contains a part of the quintessence of the Northwest mountains and forests and love for the land.

Nhan Duc vermicelli is not only a delicious dish, but also a symbol of the connection between people and nature, of attachment and love for the land, and is also a great choice for a nutritious and spiritual meal.

With the 3-star OCOP title, Nhan Duc vermicelli products have affirmed their position not only as a unique specialty but also as a symbol of commitment to quality.

Nhan Duc vermicelli production facility creates jobs for many local workers with stable income. Photo: Viet Farm

In order to support cooperatives and production households in Son La to integrate into the e-commerce market, the Department of Industry and Trade of Son La province has implemented many practical activities. Specifically, the Department has organized training programs to improve e-commerce skills, helping units master the process of promoting, introducing and selling products on online channels such as e-commerce platforms and social networks.

Mr. Nguyen Van Bac, Director of the Department of Industry and Trade of Son La shared the results achieved: The Department has supported the introduction of 42 enterprises, cooperatives and 52 typical agricultural products to the Son La Province Enterprise and Agricultural Products Information Page, attracting more than 4,500 visits. In addition, 75 products meeting export standards of 6 enterprises and cooperatives have been introduced on international e-commerce platforms such as Alibaba.com, Agrim and EC21.

In particular, the Department of Industry and Trade has coordinated with the Department of E-commerce and Digital Economy, Ministry of Industry and Trade, to review and select products that have achieved OCOP certification, certification of typical rural industrial products to promote on the unified e-commerce platform https://sanviet.vn/ and the Son La branch platform http://sonla.sanviet.vn/. To date, 41 products of Son La province have been posted on these two platforms.

Through Son La e-commerce platform, in recent times, OCOP products and local specialties have gradually affirmed their brands and found suitable markets, many products have connected and exported internationally.

Mr. Dinh Van Nhan shared that the journey to bring Nhan Duc vermicelli to all parts of the country is a journey full of passion. By cooperating with e-commerce platforms, including San Viet, Nhan Duc vermicelli has expanded its distribution network, bringing the product closer to consumers.

Not only improving quality, Nhan Duc also focuses on diverse packaging design, from convenient small packages to luxurious gift boxes, meeting all customer needs. The richness of characteristic flavors and designs has contributed to creating a unique attraction for the Nhan Duc vermicelli brand on San Viet in particular and the market in general.

At the end of 2020, the products of Nhan Duc vermicelli facility were evaluated and ranked by the Provincial One Commune One Product (OCOP) Program Evaluation and Rating Council, achieving 3 stars. Currently, Nhan Duc vermicelli products have been packaged, with full information about the product, production facility address, barcode and are available at the OCOP product display point, typical rural industrial products and Son La agricultural products in Phu Yen district.

Source: https://congthuong.vn/mien-dong-nhan-duc-vi-mien-n-nui-phu-yen-tren-sa-n-viet-366781.html