Cam Tu honey, An Giang is being widely distributed on reputable e-commerce platforms such as San Viet, bringing consumers convenience and trust.
Cam Tu honey from Chau Phu district, An Giang - a product crystallized from the diligence and creativity of farmers in the West, is widely distributed on reputable e-commerce platforms such as San Viet, bringing consumers convenience and trust.
Journey of "leading bees to collect honey"
Seeing the potential of the local fruit-laden longan gardens, Mr. Ha Phuoc Son - a young man full of passion for his homeland, has nurtured a unique idea of "leading bees to collect honey". Mr. Son boldly established Cam Tu honey facility, pioneering the raising of Italian bees for honey in Chau Phu district.
Italian bees are famous for being "gourmet" bees, only choosing the most delicious flowers such as longan and cajuput flowers to collect nectar. So, Mr. Son's bees are "nomadic" everywhere, sometimes enjoying the fragrant scent of longan in Khanh Hoa longan garden, sometimes wandering to Tra Su cajuput forests (Tinh Bien), U Minh (Kien Giang) or Cai Tau Ha islet (Dong Thap) to collect the most quintessential drops of honey.
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| In addition to traditional promotional activities, Cam Tu honey products are also promoted and sold on e-commerce. Photo: Hoang Hung |
Each region gives Cam Tu honey its own unique flavor. If longan honey has an attractive yellow-green color, a light fragrance, and a refined, elegant sweetness, then cajuput honey has a deep red color, a passionate fragrance, a sweet taste mixed with a bit of sourness, and a liberal quality.
Proud to be the pioneer of "leading bees to collect honey" in the "beekeeping garden" style, Mr. Son constantly strives to create "delicious, nutritious, affordable" honey products, contributing to increasing the value of his hometown's agricultural products. With his passion and desire to reach out, Mr. Son and Cam Tu honey facility will certainly reap even more success in the future.
Mr. Huynh Van Tinh, Head of the Department of Agriculture and Rural Development of Chau Phu district, said: “ The district’s Cam Tu honey product has been honored by the An Giang Provincial People’s Committee as an OCOP product with a 3-star rating, affirming the outstanding quality and development potential of this product. The district is actively implementing many policies to support and promote the expansion of the consumption market for Chau Phu agricultural specialties, including Cam Tu honey, to domestic and foreign consumers .”
Currently, Cam Tu honey is available at 15 agents in and outside the province. In addition, Mr. Son also promotes online sales through the website, Facebook and e-commerce platforms such as San Viet, to reach more customers.
With the motto "delicious, nutritious, affordable", Cam Tu honey is gradually asserting its position in the market. Mr. Son said that he will continue to expand production scale, diversify products and improve service quality to meet the increasing needs of consumers.
Expanding the market, reaching out to the brand thanks to e-commerce
Five years ago, only a few small manufacturers in An Giang accessed online sales channels through e-commerce platforms. But now, most have taken advantage of e-commerce platforms to find customers and expand their product consumption markets. Currently, there are establishments that sell products through online channels, accounting for up to 70% of their revenue. This shows the obvious effectiveness of promoting the application of e-commerce in sales activities.
Mr. Ha Phuoc Son - owner of Cam Tu beekeeping facility shared: " Cam Tu honey products meet quality certification standards. Previously, I only sold through traditional channels such as agents or retail at home, so the source of customers was limited.
Since focusing on opening booths on major e-commerce platforms, the establishment has had a breakthrough in revenue and consumer market. Currently, sales via e-commerce account for about 70 - 80% of the establishment's revenue. This is truly an effective direction because it does not incur costs for intermediaries, and has a wide reach to many customers everywhere.
In addition, through the e-commerce platform, the facility knows information about similar goods currently available on the market, thereby perfecting the design, packaging, and quality to increase product competitiveness and better meet customer tastes .
According to the assessment of the Department of Industry and Trade of An Giang, when implementing sales on e-commerce platforms, businesses increased their revenue by about 20% compared to before. However, the rate of businesses and cooperatives in the province participating in sales on e-commerce platforms is still low.
Besides, enterprises, cooperatives, and production households also face difficulties in trading and managing products on e-commerce platforms due to lack of human resources and business skills.
In addition, if they want to promote their products widely to the market, manufacturers must spend marketing costs or participate in fairs and exhibitions.
Therefore, to promote digital transformation in trade promotion activities, the Department has coordinated with the Department of E-commerce and Digital Economy - Ministry of Industry and Trade to build the An Giang E-commerce Platform (www.angiang.sanviet.vn) integrated into the Unified E-commerce Platform (Sanviet.vn) built and managed by the Department of E-commerce and Digital Economy - Ministry of Industry and Trade.
Through An Giang E-commerce Platform, in recent times, OCOP products and local specialty products have gradually affirmed their brands and found suitable markets, many products have connected and exported internationally.
An Giang e-commerce platform with professional and fast booths and information channels for establishments, businesses and superior features, allowing for high optimization and customization, bringing a lot of value to both sellers and buyers. With just a few simple steps, buying and selling on this e-commerce platform is easy, fast and extremely convenient.
In addition to providing maximum support for farmers to bring their products to the market, the Department of Industry and Trade of An Giang province mobilizes and supports businesses, production and business households, farming households, and cooperatives to access online payments, convenient transportation services, etc. to optimize the sales process through e-commerce channels.
With unlimited space, the San Viet e-commerce channel does not incur advertising costs, and producers can also post many images and videos promoting their products. Not to mention, on the digital platform, businesses, cooperatives, and production households can also apply artificial intelligence (AI) to analyze customer data, make predictions about new consumer trends to have appropriate marketing strategies; at the same time, advise and answer customers about their products and services so that they have a better experience and increase satisfaction.
Source: https://congthuong.vn/mat-ong-cam-tu-tinh-hoa-tu-vuon-nhan-len-san-thuong-mai-dien-tu-366555.html
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