Golden Ball Hoang Duc was chosen as the Brand Ambassador of Loc Phat Bank Vietnam (LPBank).

On the morning of July 17, 2024 at the Head Office, Loc Phat Bank Vietnam ( LPBank ) and player Hoang Duc officially signed a cooperation contract, marking the event of the 2023 Vietnam Golden Ball becoming LPBank's Brand Ambassador in 2024 - 2025.

Golden Ball Hoang Duc (left), Mr. Ho Nam Tien - General Director of LPBank (right) signed the Brand Ambassador Agreement witnessed by the Board of Directors of Loc Phat Bank Vietnam

The selection of Hoang Duc as brand ambassador is a new step in the brand development strategy of Loc Phat Bank Vietnam (LPBank), aiming to build a prestigious, trustworthy and close image with customers. This is also a testament to Loc Phat Bank Vietnam's long-term commitment to football in particular and sports in general, in line with the motto "LPBank attaches social responsibility to business" - a consistent orientation in the process of sustainable and prudent development.

Mr. Le Minh Tam - Permanent Vice Chairman of LPBank Board of Directors (left) presents outfit 1 to Golden Ball Hoang Duc, Brand Ambassador of Loc Phat Bank Vietnam (right)

With 2 times winning the Vietnam Golden Ball title in 2021, 2023 and once winning the V.League championship, at the age of 26, Hoang Duc possesses all the qualities of a leader with a spirit of effort, perseverance, creativity and team spirit, in line with the core values ​​of LPBank and is a "bridge" for the LPBank brand to get closer to customers. In his new position, Hoang Duc is expected to contribute to promoting the image and affirming the position of Loc Phat Bank Vietnam (LPBank) to a wide range of customers and partners.

Mr. Le Minh Tam - Permanent Vice Chairman of LPBank Board of Directors (left) presents outfit 1 to Golden Ball Hoang Duc, Brand Ambassador of Loc Phat Bank Vietnam (right)

For Hoang Duc, becoming a brand ambassador of LPBank is a proud new milestone in his career. Sharing about his new role, Hoang Duc expressed: "I feel very honored to be trusted and selected by the Board of Directors of Loc Phat Bank Vietnam as a Brand Ambassador. This is the motivation for me to continue to strive to compete at my best, bringing pride to Vietnamese football and preserving a beautiful image in the eyes of fans. I will also try to fulfill my role as a bridge, together with LPBank, spreading values ​​and missions to millions of Vietnamese people" . As one of the leading prestigious banks, LPBank owns a large network of more than 1,200 transaction points across 63 provinces and cities. Together with the major shareholder owning nearly 10% of LPBank's charter capital, Vietnam Post Corporation (Vietnam Post), the Board of Directors of Loc Phat Vietnam Bank believes that Hoang Duc will work with the Bank to build a close relationship with customers, spreading the image and values ​​of LPBank closer to millions of Vietnamese people. Thereby enhancing brand reputation and contributing to the sustainable development of LPBank. Recently, on July 15, 2024, LPBank was approved by the State Bank of Vietnam to change its commercial name to Loc Phat Vietnam Bank. It can be said that the selection of Brand Ambassador Hoang Duc and the change of commercial name are two important events marking the beginning of a new development phase of LPBank, concretizing the mission of becoming a Bank for everyone and one of the leading retail banks, a trusted financial partner. LPBank is currently in the Top 500 banks with the highest brand value globally, Asia's Excellent Enterprise and is one of 14 Vietnamese banks in the group of the most important credit institutions in the system in 2024. At the end of the second quarter of 2024, LPBank recorded many bright spots in its business results with pre-tax profit in the first 6 months of the year expected to reach VND 5,919 billion, up 142% over the same period. Previously, LPBank's General Meeting of Shareholders also approved the 2024 business plan with pre-tax profit reaching VND 10,500 billion, up nearly 50% compared to 2023. Capital mobilized from market 1 is estimated to increase by 11% to VND 317,380 billion./.

K.Oanh