Starting in 2025, the MICE (meetings, incentives, conferences, exhibitions, and events) market is quite bustling with many business travel groups from large-scale international corporations and businesses. This is a positive signal, contributing to affirming Da Nang's position as an ideal destination for MICE tourism.
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| The Department of Tourism coordinated with Visit Indochina Company to welcome a MICE tourist group of 226 people from Bota-P World Company Limited Thailand at Da Nang airport. Photo: NGOC HA |
On February 11, Visit Indochina Company welcomed a MICE tourist group of 226 people from Bota-P World Thailand Co., Ltd. - a leading health products manufacturer in the country - to visit and organize a conference in Da Nang. The schedule includes 4 days, the group of guests from many nationalities such as Thailand, Japan, Myanmar, Laos, participating in activities such as conferences, sightseeing, and experiences at some tourist destinations in the city.
This February, Da Nang welcomed two more MICE delegations. Specifically, from February 21 and 22, a delegation of 300 people from more than 30 countries (India, Sri Lanka, Malaysia, Singapore, South Africa and many other countries) came to Da Nang to attend the Tamil Business Conference on business cooperation between Tamil enterprises and promoting trade relations in the Asian region.
Next, from February 26 to 28, in Da Nang city, The CTM Asia Conference and All Stars Awards 2025 took place - one of the major events attracting about 70 experts in the fields of MICE tourism, independent travel and resort tourism from Asian and international markets.
This is an annual event organized by Corporate Travel Management (CTM), attracting the attention of business partners and sponsors from many fields, including global distribution systems (GDS), airlines, hotels, tourism administrations and other business partners. In particular, the event was attended by a number of senior leaders, MICE tourism experts and many key management representatives, executives from other key and potential MICE tourism markets.
According to the assessment of travel companies, the MICE market in Da Nang in recent years has been quite good and has grown steadily. The objective reason is that the city possesses favorable conditions for infrastructure of accommodation - transportation - high-class tourism services, leading in Vietnam and Asia. Importantly, the city has developed a pioneering MICE policy, applying it to bring positive results.
Travel agencies have implemented this policy quite well, impressing tourists, spreading the effect, and creating a highlight to attract more MICE visitors to Da Nang. Mr. Nguyen Son Thuy, Director of Visit Indochina Co., Ltd., said that immediately after tourism recovered, travel agencies have increased their attraction to MICE visitors, in addition to traditional groups of visitors, individual visitors, and online visitors.
“Da Nang has an ideal position for MICE tourism and great potential. In 2024, our company welcomed a group of 450 Indian MICE guests to Da Nang, staying for 9 days. In addition, we also welcomed many other MICE groups of 50-200 people from Thailand, Malaysia...
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| A MICE tourist group of 226 people from Bota-P World Company Limited, Thailand, happily checked in at Da Nang airport. Photo: NGOC HA |
In 2025, Da Nang will launch a series of new products as well as continue to have MICE policies to meet the wishes of businesses specializing in this customer market. This is a positive signal for many larger and more scaled MICE groups in the future," said Mr. Thuy.
According to the Department of Tourism, in order to increase the efficiency of exploiting and developing the MICE tourist market to Da Nang in 2025 and the following years, Da Nang continues to implement solutions on policies to attract MICE guests such as supporting consultation on procedures for welcoming groups; organizing art performances, giving souvenirs, supporting communication of group activities in Da Nang; coordinating with businesses in the city to support preferential policies on prices and services during the group's stay. At the same time, implementing a stimulus program to attract tourists to Da Nang city in 2025 as well as applying MICE incentive policies. The tourism industry is studying policies to encourage MICE tourism in the coming time.
“MICE is a tourism product that the city has focused on in recent years. The fact that Da Nang was chosen by organizations, businesses and corporations as a venue for events in early 2025 has demonstrated the city's prestige and attractiveness in the field of MICE tourism, affirming Da Nang's position as a leading MICE tourism center in Asia; contributing to enhancing Da Nang's position on the international tourism map and creating opportunities to promote business cooperation and tourism development in the region," said Ms. Huynh Thi Huong Lan, Deputy Director in charge of the Da Nang Tourism Promotion Center.
NGOC HA
Source: http://baodanang.vn/kinhte/202502/khoi-sac-thi-truong-du-lich-mice-4000898/
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