On August 3, the Department of Education and Training of Tan Binh district organized a seminar on crisis communication skills in schools.
More than 165 managers and teachers from kindergartens, primary schools and secondary schools in Tan Binh district attended this special "study" session.
Teachers practice writing press releases at the training session
At the training session, journalist Nguyen Truong Uy (Tuoi Tre Newspaper) said that media crisis management is an important skill that schools need to have. Being prepared and responding promptly to media issues can help protect and enhance the reputation of the school and the safety of students, parents and society.
When a crisis occurs, according to Mr. Uy, schools need to have a response plan to resolve the incident and control the situation. Responding to a crisis professionally will help protect and restore the school's reputation.
Journalist Nguyen Truong Uy (Tuoi Tre Newspaper) said that media crisis management is an important skill that schools need to have.
To handle a media crisis, schools need to set up teams and assign specific tasks to each group. “Effective communication channels for handling crises include school websites, social networks, emails, press conferences, and press releases,” Mr. Uy emphasized.
Not only do teachers learn the theory of crisis management steps, they also practice through three very specific exercises.
First, teachers practice writing press releases about a situation that happened in school, such as students fighting and causing injuries, parents accusing a teacher of forcing students to take extra classes, or a student dying in class.
Many real-life situations are presented in the program.
In the second exercise, teachers practiced their press response skills through a group exercise. One person played the role of the principal, one played the role of the vice principal, and one played the role of a reporter to verify an incident that happened in the school, which could be a poisoning case or false rumors about the school.
Teachers practice crisis communication exercises in schools
Lively discussion
The final exercise in the program excited the audience when it simulated holding a press conference with the permission of superiors to resolve false rumors that were causing a stir in public opinion.
In which, 5 teachers play the role of the school board, the remaining teachers will play the role of reporters asking questions. The exercise is an opportunity for the teachers to demonstrate their behavioral skills and problem solving.
Ms. Dang Thi My Dung, Principal of Nguyen Thanh Tuyen Primary School, said that participating in a simulated press conference situation showed that the attitude and behavior of school leaders are very important. When answering questions, leaders need to be calm, listen and respond with an open-minded attitude.
The principal lacks experience in communicating with the media.
Mr. Phan Van Quang, Head of the Department of Education and Training of Tan Binh District, said that in reality, schools have many problems such as food poisoning, school violence, problems with teachers' behavior towards students, parents, and between teachers...
Reality shows that the current communication with the media by school principals is still lacking in experience because they are not equipped with the necessary knowledge.
The expert-led training will help teachers master the skills needed to effectively manage a crisis. It will also help principals master the skills to communicate positive things about their school.
"If communication work is done well, parents will understand better and be willing to accompany the school in educational activities," said Mr. Quang.
Source: https://nld.com.vn/tp-hcm-khi-thay-co-hoc-viet-thong-cao-bao-chi-sam-vai-nha-bao-196240803165241545.htm
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