Turn everyday life into TV news
“Family TV” is a TikTok channel founded by the couple Manh Cuong and Huong Giang. Manh Cuong is currently an editor at Vietnam Television and Huong Giang is an MC at Vietnam National Defense Television Channel.
What makes this couple interesting is that they have turned their simple daily lives into television-style news. The moments of hanging out together, doing housework, and “exposing” each other… all have the appearance of real on-site editors.
Couple Manh Cuong and Huong Giang. Photo: NVCC
“We had the idea of making Tiktok before, but because of our busy work schedule. One day, I filmed a morning at the TV Family and tried posting it on Tiktok. I didn’t expect to receive such a positive response and acceptance from everyone. From that video, the TV Family was determined to build a more professional and systematic channel to have the best products,” Huong Giang shared.
Through stories about the life of a family where both husband and wife work in the field of journalism, “TV Family” hopes that viewers can learn about the work and life of a TV editor, as well as spread positive messages about love.
“The core value of “TV Family” is to spread positive energy and inspiration, motivating people to work harder and love their jobs more. The content also revolves around our lives, nothing too lofty. Currently, there is a lot of negative information on social networks, we want life to be better, more positive. We have also been together for a long time since our student days, so we also want to spread positive energy about love and family to everyone,” said Huong Giang.
The Family Television Tiktok channel currently has more than 1 million followers – Source: NVCC
With the advantage of being an editor, Manh Cuong said that “Family TV” has a lot of material to compose and create content. Along with that, this job helps them master the skills of writing, editing, and filming, which greatly supports the work of making Tiktok.
“Almost every month we go on business trips, meeting many interesting and kind people. Or the background of the TV station also has many things that make people curious, so we can tell stories,” Manh Cuong pointed out.
However, the male editor also admitted that editors are used to writing and approaching information in a traditional, formal way. Therefore, this is considered a "framework " that makes it difficult for them to express comfortable, fun information to reach young people.
When asked about the pressure that working on TikTok brings, Huong Giang frankly replied, "I have never felt much pressure, only the pressure I create myself." The couple said that having to create content regularly, releasing new, interesting and creative series - this is the biggest pressure.
Impressive images of Manh Cuong and Huong Giang posted on social networks on the occasion of the recent April 30 holiday – Source: NVCC
As for public pressure, they rarely encounter conflicting content and opinions. “But if there is, we are very selective and sit down to analyze it. If we are wrong or not good, we will correct it, but if it is too toxic, we will not pay attention to it and do other things,” the female MC of Vietnam National Defense TV emphasized.
Sharing about how to balance between main job and developing Tiktok channel, “Television Family” said that it will be balanced at a ratio of 50/50. They will proactively arrange their work schedule, so that they can complete this and that at the same time.
“We can divide our time into 3 “segments” in a day. Accordingly, 2/3 of the time is for work at the office, 1/3 for work on digital platforms. If the main work during the week is not too much, we will spend the maximum time on content creation. Some days we will film 3-4 videos to post for the whole week,” Manh Cuong explained.
Using digital platforms well is an advantage for every editor and MC.
Looking back at the journey of “Family TV”, it can be seen that after only 1 year of establishment, the Tiktok channel “Family TV” has more than 1 million followers with 23.3 million likes. Facing this “huge” achievement, Huong Giang and Manh Cuong both share the same feelings of surprise, happiness and great appreciation for the audience’s feelings.
“We were really surprised because we didn’t think people would love “Family TV” so much. So, we will constantly create and innovate to make it more attractive to viewers. In addition to existing content such as daily work videos, editor secrets… we hope to have more content following special days. For example, September 2, International Children’s Day… we will also try to appear on many platforms with the most beautiful images, taking the most “fancy” photo sets to send to everyone” , the editor of Vietnam Television cherished.
The TikTok channel "TV Family" of the 2 MCs received a lot of love from netizens.
From the perspective of television workers, both Manh Cuong and Huong Giang highly appreciate the importance of the press accessing digital platforms in the context of digital transformation and information globalization.
“It is inevitable that the press will approach social media platforms, which is what Vietnam Television wants to aim for. I think that each editor and MC, if they have a personal brand and use digital platforms well, will be very helpful to the agency they are working for. For example, when the agency has content, events, etc., we can work together to spread that information to more young people,” editor Manh Cuong and his wife expressed their desire to contribute to the shift of the press in general and the agency they are working for in particular in the digital transformation process.
Ky Hoa
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