Opening of the first ASUS Exclusive Store in Vietnam

Strong presence in multiple segments has helped ASUS firmly consolidate its position in the market.

ASUS Exclusive Store is ASUS's global experience store system.

In Southeast Asia, this model is present in many countries such as Indonesia, Thailand, Malaysia, and Singapore.

"ASUS's strategy has always focused on pioneering the most advanced technologies, while popularizing access to these technologies to consumers. This is clearly demonstrated in our product strategy in Vietnam, when ASUS always prioritizes introducing laptop models using the latest CPUs, modern display technology and breakthrough designs to the market."

Mr. Eric Lee, Director of Southeast Asia Region of ASUS

Vietnam is currently one of the key markets where ASUS is focusing on expanding its system in the region, as part of an overall strategy to enhance brand engagement and shopping experience.

With a usable space of up to 135m2, ASUS Exclusive Store is designed for users to access and experience the entire range of ASUS products, from high-end laptop lines such as Zenbook, Vivobook S, the national laptop line Vivobook, to specialized products such as ProArt for creators.

In addition, high-end gaming laptop lines such as ROG Strix, Zephyrus, Flow or business laptop products such as ExpertBook, ExpertCenter are also displayed for customers to experience in the most comprehensive way.

With a diverse product portfolio, ASUS currently holds 27% of the consumer laptop market share, 25% of the gaming laptop market share, and leads the Copilot+ PC AI laptop segment with 76% market share in Vietnam. Along with the increasing demand for high-end laptops, consumers are increasingly focusing on brand experience, multi-channel shopping, and after-sales service. This creates an inevitable need for a comprehensive display and experience space where customers can fully explore ASUS' diverse product range.

Combined with ASUS's team of highly-skilled consultants, customers can easily access and experience ASUS's advanced technology solutions here.

In addition to product experience areas, ASUS Exclusive Store will also host technology seminars with the participation of industry experts, helping consumers stay updated with the latest trends and breakthroughs in the field of computer technology.

The launch of ASUS Exclusive Store marks a step forward in the company’s strategy to enhance the shopping experience in Vietnam. The store is expected to provide a space for real-life experiences, technology seminars, after-sales services from the brand itself, and programs specifically designed for consumers.

During the first month of opening, ASUS will organize many special experiences for consumers at ASUS Exclusive Store 161 Xa Dan (Hanoi). Customers will have the opportunity to try out high-end gaming laptops, the company's most advanced AI laptops, along with many special promotions up to 61% and a lucky draw to receive a prize of a Zenbook 14 laptop worth 31,990 million VND.

The first ASUS Exclusive Store in Vietnam at 161 Xa Dan (Dong Da, Hanoi)

The most powerful ROG and ASUS TUF product lines

Product display area for businesses, showing the brand's rich product portfolio.

Since 2023, ASUS has worked closely with dealers nationwide to increase the number of demo products in stores and launch specialized display areas. In mid-2024, the brand collaborated with distributors such as CellphoneS, Phong Vu, An Phat, Hacom, and Mobile World to open 8 AI Experience Centers (AI Innovation Hubs) in Ho Chi Minh City and Hanoi. This is where customers can explore the latest AI laptop models, pre-installed with specialized software, and receive in-depth advice.

Source: https://haiquanonline.com.vn/khai-truong-asus-exclusive-store-dau-tien-tai-viet-nam-193869.html