VOV Traffic Channel wins AIBD 2024 international media award

The AIBD 2024 International Media Awards ceremony, launched by the Asia- Pacific Institute for Broadcasting Development (AIBD), was recently held within the framework of the 19th Asian Media Conference (AMS).

The work "Wish on the Road of Hope" by VOV Traffic Channel ( Voice of Vietnam ) was honored at the AIBD 2024 International Media Awards. Photo: VOV

VOV Giao thong channel has won the AIBD 2024 international media award in the category of Green and Sustainable Technology Award for Accessibility in Broadcasting, with the work "Wish for the Road of Hope" by the group of authors Trang Cong Tien, Pham Trung Tuyen, Tang Thi Hai Ha, Do Anh Thu, Phoebe, Dao Hong Linh, Do Minh Hong, Nguyen Trong Nghia, Nguyen Le Tung, Ngoc Tuan and Quang Huy.

The work tells the story of 3 characters: Mai - a female athlete with cancer, Mr. Quy - a blind former journalist and Tung - a master's degree holder in a wheelchair. These are 3 of millions of disabled people in Vietnam who face barriers in transportation infrastructure and social awareness every day in the process of making a living and integrating into the community. Despite the difficulties, all 3 characters always have a strong will to live, full of positive energy, overcoming fate and circumstances to stabilize their lives. Above all, they always want and aspire to be recognized by society, to contribute and dedicate themselves to the disabled community in particular and to society in general.

This is the first time a multimedia article (including audio files, videos , photos, comic drawings, etc.) in Vietnam has been designed to be accessible to the visually impaired. Inspired by the yellow color of the accessible lane for the visually impaired, which helps people with visual impairments to still be able to recognize, the article used yellow as the main color in the design. Reporters, programmers, and website designers consulted and recorded feedback from the actual experiences of the visually impaired themselves and adjusted it to make it accessible to all people with disabilities. Readers can experience it through many forms of viewing - listening - reading.

Source: https://www.congluan.vn/kenh-vov-giao-thong-doat-giai-truyen-thong-quoc-te-aibd-2024-post310540.html