IndieZ Vietnam cooperates with Yandex Ads to increase game applications

SGGPO November 27, 2023 11:12 AM

IndieZ Vietnam, the creative team behind the popular puzzle game “Traffic Jam 3D,” has teamed up with Yandex Ads to promote strategies for increasing in-app revenue.

"Traffic Jam3D" was developed by a Vietnamese team.

"Traffic Jam3D," developed by a Vietnamese team, is an engaging puzzle game that challenges players to rescue cars from congested parking lots. The game is available for both iOS and Android devices and can be downloaded from various platforms, including the Google Play Store, Apple Store, App Gallery, and Facebook Instant Games, all operated by a Vietnamese team.

To expand its presence in overseas markets and simultaneously boost revenue growth, the game developer sought a suitable strategic partner. Yandex proved to be an excellent partner thanks to its deep understanding of the market and consumer behavior, along with its diverse in-app advertising formats, simple integration, and real-time ad performance monitoring.

IndieZ's collaboration with Yandex marks a significant milestone in its mission to strengthen its position in the Russian and Commonwealth of Independent States (CIS) markets, while creating a win-win situation for both game developers and players. This partnership promises to deliver an exciting and immersive gaming experience, while also ensuring an optimized monetization strategy for the "Traffic Jam 3D" app.

Source: https://www.sggp.org.vn/indiez-viet-nam-hop-tac-cung-yandex-ads-gia-tang-ung-dung-tro-choi-post715901.html