Flavor and Identity: Lai Chau OCOP Products Shine at Culture Week 2024

(VTC News) - At Lai Chau Tourism - Culture Week, the space displaying OCOP products and typical agricultural products is expected to be a highlight, attracting a large number of visitors. From December 20 to 22, in Lai Chau city, Lai Chau province, Lai Chau Tourism - Culture Week 2024 will take place with the theme "Returning to the majestic Lai Chau peaks". This is an opportunity to promote the quintessential products of Lai Chau, from agricultural products, handicrafts to products with cultural symbols, helping visitors understand more about the life, agriculture and traditional values of this land.

Hương vị và bản sắc: Sản phẩm OCOP Lai Châu tỏa sáng tại tuần văn hóa 2024 — Program content at Lai Chau Tourism - Culture Week.

Promoting OCOP products: The essence of local specialties The OCOP program, with the goal of enhancing the value of agricultural products and handicrafts of localities, makes an important contribution to the economic development of rural areas. In the exhibition space in Lai Chau, a variety of OCOP products will be introduced, from processed foods, specialty spices to handicrafts, closely associated with the lives and cultures of ethnic minorities. Lai Chau, with its rich agriculture, is the place that produces typical agricultural products such as plums, apples, chestnuts, smoked buffalo meat, corn wine, bamboo rice, and precious herbs, becoming indispensable brands in the province's OCOP program. These products not only have high nutritional value but also contain stories about the land, people and traditional processing techniques of Lai Chau people. Each product demonstrates the ingenuity, meticulousness and endless creativity of the artisans, as well as the unique features in the production culture of each ethnic community. Typical agricultural products: From the fields to the banquet table

In addition to OCOP products, the exhibition space also introduces typical agricultural products of Lai Chau, where the climate and soil are ideal for developing agricultural products of outstanding quality. Agricultural products such as plums, apples, chestnuts, avocados, specialty sticky rice, herbs, clean vegetables from the highlands, along with products processed from sticky rice and bamboo rice, will be introduced and promoted at the booths. Lai Chau plums, famous for their sweet taste and delicious quality, have become an iconic agricultural product of the province. Not only consumed domestically, Lai Chau plums are also exported to international markets, proving the quality and development potential of agricultural products here. Along with that, other fruits and foods such as apples and chestnuts are also very popular with consumers thanks to their characteristic flavor and high nutritional value. Introducing sustainable agriculture and community development

The exhibition space for OCOP products and typical agricultural products of Lai Chau is expected to convey the message of sustainable development of agriculture, associated with community development and environmental protection. The development of OCOP agricultural products not only helps to increase the value of products but also creates jobs, helps people improve their lives, reduce poverty and preserve national cultural identity. In addition, participating in the OCOP program will be an opportunity for Lai Chau products to access larger markets, thereby promoting the development of the province's agricultural sector, contributing to increasing the economic value of local products. This is also an opportunity for tourists, investors and businesses in the agricultural sector to meet, exchange experiences and seek cooperation opportunities to develop Lai Chau agricultural products. Lai Chau Tourism - Culture Week 2024 is not only an opportunity to introduce unique agricultural products but also an opportunity to promote the image, cultural values and tourism potential of Lai Chau. This is an important step in developing tourism, agricultural products and traditional handicrafts of the province, while promoting exchange, cooperation and sustainable development between localities at home and abroad.

Ha An

Source: https://vtcnews.vn/huong-vi-va-ban-sac-san-pham-ocop-lai-chau-toa-sang-tai-tuan-van-hoa-2024-ar912755.html