This year, 19 products of production establishments, cooperatives, and business households in Hung Ha district welcomed the new year with joy and excitement when they were recognized as 3-star OCOP products, bringing the total number of OCOP products of the district to 24 products, of which 5 products were recognized as 4 stars, 1 product qualified for 5-star recognition. This is a good sign for Hung Ha's OCOP products to spread their wings and reach far.
Chau Minh Company Limited aims for safe and environmentally friendly products.
Enhance your brand with “stars”
In the last days of 2023, Phu Long Cooperative, Kim Trung Commune received more joy when all 3 products including: Freeze-dried Cordyceps (DC); Cordyceps soaked in honey; Cordyceps wine soaked in honey were recognized by Hung Ha District People's Committee as 3-star OCOP products.
“This is a new stepping stone for the cooperative to continue to improve the product brand to meet market demands. After achieving the 3-star OCOP certification, the product has won over many customers in and outside the province. During this time, consumption has increased by 20-30% compared to before,” said Ms. Tran Thi Tinh, Director of Phu Long Cooperative.
In 2021, Phu Long Cooperative was established with a total initial capital of 3 billion VND to build a factory with an area of 500m2 including rooms: incubation, light stimulation, seed inoculation, drying, sterilization, seed shaking, packaging. According to Ms. Tinh, in the process of cultivating Cordyceps, in addition to good seeds, the environment and growing temperature are decisive factors for the success or failure of the product. The temperature must be guaranteed from 18 - 20 0 C, humidity from 80 - 90%. When all of the above conditions are met, it can be harvested after about 60 - 65 days. Thanks to strict implementation of the production process, in 2023, the Cooperative produced over 100kg of freeze-dried Cordyceps, nearly 200 liters of Cordyceps wine soaked in honey, over 300 liters of Cordyceps soaked in honey and hundreds of jars of fresh Cordyceps. After deducting expenses, the Cooperative earns hundreds of millions of VND/year in profit. Up to now, Phu Long Cooperative has created jobs for 8 local workers with an income of 5 - 6 million VND/person/month.
Ms. Nguyen Thi Tam, a member of the cooperative, said: Thanks to the star rating, the product has become known and trusted by many people. Currently, the cooperative has connected with 5 e-commerce platforms for easy consumption in localities inside and outside the province.
Ms. Tran Thi Tinh, Director of Phu Long Cooperative, checks the DTHT in the cold room.
At Chau Minh Company Limited in Thai Phuong Commune these days, the sound of weaving machines, overlock machines, and press-down machines... of workers rushing to produce to meet the market demand during the Lunar New Year. Being recognized as a 3-star OCOP product in the last days of the year is a great source of encouragement for the Company in its efforts to build its brand. This is also a "passport" for the product to access large markets.
Mr. Nguyen Van Thuan, a worker at the company, said: We are very excited that our cotton towel products are recognized as 3-star OCOP products, because this is an opportunity for many people to know and build prestige with customers. To meet year-end orders, we have accelerated production, paying attention to every step to have quality products to serve consumers. Currently, our monthly salary is from 7 to 8 million VND, the job is suitable for our age and health.
Promoting the traditional craft in the locality, from 2006 to now, Mr. Nguyen Van Mao, Director of Chau Minh Company Limited, has boldly invested billions of VND to buy 6 industrial towel weaving machines. Therefore, the capacity has not only doubled compared to before but also improved the quality of the products. On average, each year the Company produces nearly 500 tons of towels for domestic consumption and 25 tons of towels for export to the Japanese market with nearly 40 different product lines, bringing in revenue of over 50 billion VND/year. Currently, the Company has 3 products recognized as 3-star OCOP products including: bath towels, face towels, shampoo towels... creating jobs for nearly 50 direct workers and hundreds of satellite workers with an income of 6 - 7 million VND/person/month.
Mr. Nguyen Van Mao, Director of the Company said: The strength of OCOP products is aimed at the goal of "Vietnamese people prioritize using Vietnamese products" and enhancing the connection between craft villages, so our towel products are divided into different types such as: medium and high-end types to be able to enter traditional markets and supermarkets. In order to maintain the market and increase product value, we invest in modern machinery to improve designs, constantly improve product quality; at the same time, we are proactive in raw material sources, apply information technology in trade promotion on digital platforms, adapt to the strict requirements of customers, and gradually build a brand in the domestic and international markets.
Promoting sustainable OCOP product development
According to Plan No. 101/KH-UBND, dated August 10, 2023 of the People's Committee of Hung Ha district on the OCOP program in 2023 and orientation to 2025, the whole district strives to have over 30 products recognized as OCOP products, of which 10 products are recognized as 4 stars and 5 products are recognized as 5 stars.
To achieve the above goal, Hung Ha district has issued a support mechanism for communes and towns when developing products, including 100 million VND/product and supporting rewards for entities and localities whose products are recognized as OCOP products... This mechanism has encouraged farmers, cooperatives, and enterprises to improve processes, promote the application of science and technology in production, processing, and improve product quality and design. From a district with the lowest number of OCOP products in the province, in 2023 Hung Ha district had 19 more products recognized as 3-star OCOP products.
Mr. Nguyen Minh Hieu, Vice Chairman of Hung Ha District People's Committee, said: The district's mechanism will be a lever to encourage and stimulate demand to increase the quantity, quality, variety and increase the value of agricultural products, contributing to maintaining and developing traditional products of the homeland to new heights. Therefore, the district continues to promote the OCOP program; encourage subjects to boldly invest in production and develop local advantageous products. In addition, it encourages the acceleration of the transformation of crop and livestock structures, forming key commodity production areas, creating sustainable raw material areas for product processing, creating conditions for developing production according to the value chain; applying science and technology and accessing new markets through 4.0 technology. For products that have been granted certificates, the district strengthens coordination in management, promotion, trade promotion, bringing OCOP products to participate in fairs and exhibitions in and outside the province.
Hopefully, with the efforts to improve product quality, diversify designs, and promote OCOP products, OCOP entities will have more opportunities to reach out to the world. Thereby contributing to preserving and promoting cultural identity in each group of typical products of each commune and town; promoting the creativity of the entities, constantly researching and producing new products to meet the needs and tastes of consumers.
Thanh Thuy
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