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At the press conference, the representative of the Department of Culture, Sports and Tourism (DOCST) - the standing agency, announced the Press Release of the National Tourism Year - Dien Bien and the Ban Flower Festival 2024. Accordingly, the National Tourism Year of Dien Bien 2024 with the theme "Glory of Dien Bien Phu - Endless Experience" associated with the 70th anniversary of the Dien Bien Phu Victory (May 7, 1954 - May 7, 2024) will have 169 programs and events in response. Of which, 13 national programs and events are organized by the Ministry of Culture, Sports and Tourism, ministries, departments and central branches; Dien Bien province is organizing 28 programs, events and activities. 128 events and activities are organized by 33 provinces and centrally-run cities. The highlight of the Dien Bien National Tourism Year 2024 is the opening ceremony, associated with the organization of the 2024 Ban Flower Festival with the theme "Returning to the Ban Flower Land" held on March 16 at 7/5 Square, Dien Bien Phu City; a special art program and high-altitude fireworks display held on the evening of May 6 at 7/5 Square; the 70th Anniversary of Dien Bien Phu Victory held on the morning of May 7 at Dien Bien Provincial Stadium; the Northwest - Dien Bien Tourism Fair, the 2024 National Food Festival held in August 2024 at 7/5 Square; the closing ceremony of the National Tourism Year held in December 2024...
The 2024 Ban Flower Festival will take place from January to May 2024 with key activities held from March 13 to 18, 2024 in Dien Bien Phu City. This year's Ban Flower Festival will be held with the following activities: Incense offering ceremony at the Dien Bien Phu Martyrs' Temple; "Shining Ban Flower Land" photo contest, performance of traditional costumes of ethnic groups, Thai Xoe Art Festival and Mong Panpipe Art Festival, exhibition introducing local traditional culture; Exchange activities, sports competitions and experiential sports activities...
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In addition, at the press conference, the representative of the provincial Women's Union also informed about the plan to organize activities to celebrate the 70th anniversary of Dien Bien Phu Victory with the theme: "Pride in Dien Bien - Women's aspiration for development". Accordingly, the provincial Women's Union organized activities such as: Launching ceremony "Pride in Dien Bien - Women's aspiration for development"; street activities "Brilliant colors of Dien Bien women"; Fair to introduce and promote products... Along with that, there are many activities organized by the Central Committee of the Vietnam Women's Union in Dien Bien.
At the press conference, reporters and journalists from news agencies and newspapers suggested that the provision of information to the press before events should be more proactive and timely; units should assign a focal point to provide information to the press; research convenient working locations for reporters and journalists at events. In addition, reporters and journalists also gave their opinions on the preparation for organizing activities during the event; installing free wifi in the city to serve people and tourists; whether the province's accommodation services can meet the needs of tourists; the issue of digitalizing tourism in Dien Bien...
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Speaking at the press conference, Chairman of the Provincial People's Committee Le Thanh Do requested press agencies to strengthen the propaganda of the activities of the National Tourism Year - Dien Bien and the Hoa Ban Festival 2024 with many diverse and rich forms, focusing on key points, creating deep impressions and spreading power. At the same time, build a special page and column on the National Tourism Year - Dien Bien and the Hoa Ban Festival 2024; improve the quality and quantity of press works, traditional culture of ethnic groups and Dien Bien tourism. Press agencies need to continue to do a good job of propaganda and mobilizing people to promote the affection, friendliness and hospitality of the people of Dien Bien - Northwest; Build modern information and promotion channels, apply digital technology to facilitate the search for tourism information and event activities to effectively promote tourism... The Chairman of the Provincial People's Committee also requested the Department of Culture, Sports and Tourism and the Women's Union to assign focal points to provide information to press agencies; research and coordinate to arrange convenient working locations for press agencies...
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