High Point Market Furniture Fair in the United States: Promoting the export of wooden furniture and interior decoration

Implementing the National Trade Promotion Program plan in 2023 with the goal of promoting the national image and Vietnamese brands to increase the export of Vietnamese wooden furniture and interior decoration products in the United States, the Trade Promotion Agency has coordinated with domestic and foreign partners to organize a delegation of Vietnamese enterprises to participate in the High Point Market (HPM) Furniture Fair in the United States. The fair takes place from October 12 to 18, 2023.

Opening of Vietnam National Pavilion at High Point Market (HPM) Furniture Fair

According to information from the Trade Promotion Agency, on the afternoon of October 14, 2023, the opening ceremony of the Vietnam National Pavilion took place at the Hamilton Center Point building, North Carolina, USA. Attending the opening ceremony were representatives of the Vietnam Trade Office in the United States, the Trade Promotion Agency, the Fair Organizing Committee, the Ho Chi Minh City Handicraft and Wood Processing Association, the Binh Duong Wood Association, domestic and international press and television agencies, along with Vietnamese enterprises and international buyers.

Participating in this fair, the Vietnamese business delegation has the largest scale ever with 16 businesses participating in the exhibition on a total area of ​​over 460 m2, including: Interior and exterior products, handicrafts with quality and taste suitable for the US market.

“Wood and wood products have always been considered a key export commodity group of Vietnam, making an important contribution to export turnover. For many years, the United States has always been the largest consumer market for wooden furniture exports from Vietnam. In 2022, wood and wood product exports to the United States reached over 8.48 billion USD, accounting for 54.1% of Vietnam's wood and wood product export value to all markets,” Mr. Le Hoang Tai, Deputy Director of the Trade Promotion Agency, emphasized at the opening ceremony.

Vietnam's national pavilion attracts visitors

Therefore, participating in activities at the High Point Market (HPM) Furniture Fair this time aims to widely promote Vietnamese wooden and interior products to the US market, thereby supporting businesses to promote exports.

It is known that on the same evening, the Trade Promotion Agency coordinated with the Handicraft and Wood Processing Association of Ho Chi Minh City to organize the "Networking: Vietnam Furniture Night - Vibe & Value" exchange party, the program attracted more than 40 Vietnamese enterprises and 30 US enterprises to attend and connect.

High Point Market Exhibition in the United States is the largest and most prestigious fair in the international furniture and interior and exterior decoration industry, with an exhibition area of ​​over 900,000 m2.

Participation in the annual Furniture Fair in the US market with financial support from the Ministry of Industry and Trade through the National Trade Promotion Program from 2003 to present has contributed significantly to the growth of exports and maintaining the brand of Vietnamese wooden products in this market.

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