Double benefits from Tan Cuong tea
Thai Nguyen is not only the locality with the largest tea area and output in the country but also known as "the number one famous tea". Talking about specialty tea, Thai Nguyen is certainly not inferior to any tea region in the country.
Favored by nature, Thai Nguyen province has a climate, soil and water resources that are very suitable for growing specialty tea. Moreover, Thai Nguyen tea, in addition to traditional varieties, also has hybrid tea varieties with high productivity and quality.
Thai tea has a rich, delicious, sweet aftertaste, giving the drinker a feeling of relaxation and comfort. For a long time, Thai tea has become a specialty, an elegant, healthy drink that is indispensable in the daily life of every family. Thai Nguyen has many specialty tea regions, the leading of which is Tan Cuong tea region.
With a long history, Tan Cuong specialty tea area, Thai Nguyen city, including 6 communes (Tan Cuong, Phuc Xuan, Phuc Triu, Thinh Duc, Quyet Thang, Phuc Ha) is considered the "ancestral land", one of the "Four Great Teas" of Thai Nguyen, is the raw material area to produce famous specialty tea products.
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| Tan Cuong tea (Thai Nguyen City) is known and loved by consumers nationwide. Photo: Thai Nguyen Newspaper) |
Identifying tea as a key product in cultivation, associated with traditional culture and local people, in August 2021, the People's Committee of Thai Nguyen city issued and implemented the Project "Conservation and development of Tan Cuong specialty tea area, period 2021 - 2025", with the goal of increasingly enhancing the value and brand of Tan Cuong tea products, while developing tea trees and tea products associated with promoting tea culture and promoting tourism development, thereby creating an important lever in sustainable economic development.
To date, the area of tea cultivation in the city has reached 1,500 hectares (an increase of nearly 15% compared to 2021). The output of fresh tea buds reaches over 22,300 tons/year, with a total value of over 1,000 billion VND (an increase of nearly 10% compared to 2021). Tan Cuong tea products are ranked in the TOP 100 Vietnamese specialty gifts.
In 2023, "Knowledge of growing and processing Tan Cuong tea" was honored to be listed as a National Intangible Cultural Heritage, contributing to increasingly affirming the position of the "First famous tea" tea region.
Many households in Tan Cuong tea area earn hundreds of millions of VND/year thanks to the combination of traditional manual processing and modern machinery, to create high-quality green tea products, with many different designs and types, meeting the increasing needs of consumers. Currently, the value of tea products has increased by 10 - 15% compared to 2021, with Tan Cuong specialty shrimp tea priced from 400,000 to 600,000 VND/kg; high-quality shrimp tea from 800,000 VND to 1.5 million VND/kg; high-quality nail tea from 3 to 8 million VND/kg.
In addition to bringing economic value, tea trees also bring great potential for tourism development to the locality. With the efforts of all levels, sectors and people, in 2022, Tan Cuong tea area was recognized by Thai Nguyen Provincial People's Committee as a community tourism destination. The lush green tea fields have become unique check-in locations. Tea trees have become a tourism product, bringing "double" profits to the local people. In the past 3 years alone, Tan Cuong specialty tea area has welcomed more than 1 million domestic and foreign visitors to visit, learn about the history of tea making; unique tea culture; experience the process of planting, producing, processing tea and enjoy famous local delicious teas.
Need to protect Tan Cuong tea brand
In 2007, the Tan Cuong tea region was granted a certificate of geographical indication protection by the National Office of Intellectual Property. The People's Committee of Thai Nguyen province is the owner of the geographical indication of Tan Cuong tea; the Department of Science and Technology directly manages this content. Therefore, when an organization or individual uses the Tan Cuong tea brand, they must obtain approval from the Thai Nguyen Department of Science and Technology before they can use the Tan Cuong brand on the packaging, labels or signs of the product.
It can be said that the geographical indication “Tan Cuong” is an affirmation of the reputation and quality of Tan Cuong Thai Nguyen tea products in the famous Thai Nguyen tea region, Tan Cuong Thai Nguyen northern tea, delicious northern teas, Tan Cuong Thai Nguyen tea produced according to VietGAP standards in the Vietnamese and world tea industry, at the same time, it is a very favorable condition to improve the competitiveness of products in the market and bring high profit value to producers.
It is known that Tan Cuong tea and most other types of tea in Thai Nguyen are processed by traditional, manual methods on a household scale. Usually, tea is roasted 2 to 4 times, the pure, elaborate tea processing process is meticulously done by tea artisans to create the purest flavor of Tan Cuong tea.
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| Tan Cuong tea hills, Thai Nguyen province. (Photo: loctancuong.vn) |
Among them, we must mention Hao Dat Tea Cooperative, Tan Cuong Commune, Thai Nguyen City. Hao Dat Tea Cooperative is a unit that produces and trades tea products with the geographical indication "Tan Cuong". The cooperative actively participates in building, maintaining and developing tea products with the geographical indication "Tan Cuong"; raising awareness of responsibility in management, prevention, protection and combating fraudulent acts in the use of product trademarks; proactively applying science and technology to enhance the brand value of products.
Similarly, in the past time, Huong Van Tra Cooperative, Dong Quang Ward, Thai Nguyen City has strictly implemented the use of trademarks (logos) on product packaging when circulating in the market and proactively reviewed the validity of the certificate to extend the validity according to regulations. Do not use the Geographical Indication "Tan Cuong" for products although originating from the area bearing the Geographical Indication "Tan Cuong" but the product does not meet the conditions on tea varieties, production processes, etc., at the same time, proactively coordinate with management agencies at all levels to actively participate in product promotion and introduction activities.
However, in recent times, taking advantage of the popularity of Tan Cuong tea, many establishments outside the province have counterfeited the Tan Cuong brand to make a profit. The violation of intellectual property rights for tea products with the Tan Cuong geographical indication has not been thoroughly handled, affecting the reputation of the entire tea region. The professional agencies of Thai Nguyen province have repeatedly surveyed localities in the region and have discovered signs of violations of intellectual property regulations.
For this reason, in April 2024, relevant organizations, units and agencies in the province held a conference to collect opinions to officially establish the Tan Cuong Geographical Indications Association to strengthen the protection of the Tan Cuong tea brand in particular and Thai Nguyen tea in general.
The preparation for the launch of the Xinjiang Geographical Indications Association is an important activity to further strengthen the role and responsibility of tea makers in protecting the province's tea products.
The Xinjiang Geographical Indication Association is a professional social organization of enterprises, cooperatives, and business households involved in the production and trading of tea products to manage, use, and develop the Xinjiang geographical indication. The Association operates on a voluntary, non-profit basis, following the principles of equality, solidarity, cooperation, mutual support in developing production and business, and protecting the rights and legitimate interests of its members and the Xinjiang tea brand.
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| Tan Cuong, Thai Nguyen tea is famous for attracting connoisseurs with its unique, unmistakable flavor and cool, clear green tea color. Illustrative photo |
With the participation of all levels, sectors and people, strengthening the protection of Tan Cuong tea brand and protecting the geographical indication "Tan Cuong" will create a sustainable competitive advantage in the market thanks to the characteristics of the product, thereby increasing the value of production and trade, contributing to preserving and improving the quality and reputation of tea products with the geographical indication "Tan Cuong". Only then can Thai Nguyen tea truly maintain its reputation and quality, worthy of the title "first famous tea".
Source: https://congthuong.vn/ho-tro-bao-ve-thuong-hieu-che-tan-cuong-giu-gin-danh-xung-de-nhat-tra-347406.html
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