Vietnamese goods gradually win consumer trust

In Ba Ria - Vung Tau, about 80 - 90% of Vietnamese products are on the shelves of modern distribution systems, and account for 60 - 70% in traditional distribution channels.

Over the past years, with the participation of all levels and sectors from the central to local levels in the campaign "Vietnamese people prioritize using Vietnamese goods" through many forms such as propaganda, bringing Vietnamese goods to workers' areas, industrial parks, and price stabilization programs, it has brought about practical results. In addition, the increasingly high role and production and business capacity of domestic enterprises has led to a strong growth in the consumption of Vietnamese goods.

According to statistics, after nearly 15 years of implementing the campaign "Vietnamese people prioritize using Vietnamese goods", the percentage of people using Vietnamese goods has increased sharply from 73% to more than 85%.

Vietnamese goods gradually win the trust of Vietnamese consumers. Photo: Nguyen Ngoc

Up to now, Vietnamese goods have accounted for a high proportion (over 90%) in domestic enterprises' distribution facilities, and in foreign supermarket systems in Vietnam, accounting for 60% to 96%. For traditional retail channels, the proportion of Vietnamese goods in markets and convenience stores accounts for 60% or more.

In Ba Ria - Vung Tau, Vietnamese goods are gradually dominating, winning the trust of consumers. According to a survey by reporters at a number of supermarkets in Ba Ria - Vung Tau province, Vietnamese goods are being displayed on the counters and shelves with increasingly diverse designs and occupying an overwhelming proportion of imported goods, of which food accounts for the majority. For example, the Co.op Mart supermarket chain maintains a ratio of 95% Vietnamese products on the shelves; Go supermarket has about 80-90% of the quantity and types of goods, etc.

Ms. Nguyen Thanh Nhan (Ward 7, Vung Tau City) shared: I am a housewife, there are many designs and types of goods on the market today. In addition to essential goods, my family still prioritizes using Vietnamese goods, because the designs and prices are very reasonable, and the quality is not inferior to imported goods.

Co.op Mart Vung Tau Supermarket staff advise consumers. Photo: Nguyen Ngoc

Mr. Tran Cong Hieu - Director of Co.op Mart Vung Tau acknowledged that in recent years, Vietnamese goods have increasingly dominated and been prioritized in consumer consumption. Consumers appreciate the quality as equivalent but the price is always more competitive than imported goods for products of the same type, capacity and usage needs.

“Vietnamese products are increasingly receiving attention from domestic manufacturers, not only in terms of design and packaging, but also in terms of quality. In my opinion, Vietnamese products are not inferior to imported products,” said Mr. Hieu.

Director of Co.op Mart Vung Tau said that the campaign "Vietnamese people prioritize using Vietnamese goods" in recent times has helped honor Vietnamese goods, thereby spreading the spirit of national pride in the hearts of consumers. Increasing trust and the trend of using Vietnamese goods among the people. At the same time, creating motivation and stimulating Vietnamese enterprises to increase labor productivity, invest in machinery and equipment, save costs, logistics, ... to compete on price, helping prices become better and better.

Vice Chairman of the Vietnam Fatherland Front Committee of Ba Ria - Vung Tau province Le Hong Ngoc shared that the campaign "Vietnamese people prioritize using Vietnamese goods" has changed the mindset and responsibility of businesses and entrepreneurs in producing goods for consumer production with good quality, designs that suit tastes, reasonable prices, and improving product quality to be competitive enough in the domestic market to meet people's demands.

More and more businesses are interested in building brands, focusing on bringing domestic goods to rural areas, bringing products directly to consumers and having positive solutions to improve the quality and reputation of Vietnamese goods, while focusing on exploiting the domestic market more effectively. The active participation and response from many classes of people has created a great driving force for domestic production, contributing to building the brand of Vietnamese goods and products with increasing prestige.

"According to statistics, in the province, there are currently about 80 - 90% of Vietnamese products being sold in modern distribution systems and 60 - 70% in traditional distribution channels. Meanwhile, in the early stages of the campaign, Vietnamese products only accounted for 20% on supermarket shelves," Mr. Ngoc cited.

The work of checking and controlling commodity prices, preventing counterfeit, fake and poor quality goods is regularly promoted. Photo: Nguyen Ngoc

According to Mr. Ngoc, in order to change consumers' shopping habits in prioritizing the use of Vietnamese goods, Ba Ria - Vung Tau has implemented policies to increase support for businesses to access capital, improve productivity and product quality. The Steering Committee of the campaign in districts, towns and cities has focused on propagating to households and production and business establishments; in addition to mobilizing households to register to respond to the campaign, we also integrate information about the campaign into meetings, residential group meetings, party cell meetings, and thematic activities to spread the program to all classes of people.

The locality also actively coordinates with functional sectors and enterprises to regularly bring Vietnamese goods to rural areas, remote areas to serve the people. In particular, it strengthens the inspection and control of goods prices, prevents counterfeit goods, fake goods, poor quality goods, fake labels, packaging, resolutely strictly handles and imposes heavy sanctions on organizations, individuals, and enterprises that produce poor quality products, and does not allow these products to circulate on the market. At the same time, it promotes the role of the Fatherland Front and socio-political organizations in monitoring and preventing smuggling, commercial fraud, fake goods, poor quality goods, and goods that do not ensure food safety and hygiene.

Source: https://congthuong.vn/ba-ria-vung-tau-hang-viet-dan-chinh-phuc-long-tin-nguoi-tieu-dung-366203.html