Korea MICE Roadshow is an annual event organized by KTO Vietnam to connect businesses in the tourism industry between Vietnam and Korea, introduce MICE tourism (meetings, incentives, conferences) as well as support policies from the Korea MICE Tourism Promotion Agency. This year, the event took place in Hanoi and Ho Chi Minh City (June 8) with the participation of 50 representatives from 24 Korean units, 150 representatives from tourism promotion agencies, airlines, Vietnamese travel companies and many press and media units.

Meeting with businesses of the two countries.

In recent times, Korea has been focusing on developing the MICE tourism market through implementing many support policies, building and developing infrastructure, especially racing to host the World Expo 2030 in Busan. The support policies specifically for conference and incentive tourism delegations to Korea introduced in the program are expected to help travel companies in Vietnam promote this potential market in the coming time.

“Through this year’s Korea MICE Roadshow, we hope to connect Vietnamese and Korean tourism and travel agencies in the most effective way, while introducing Korean tourism in general and MICE tourism in particular. During the 2023-2024 Korean tourism year, we will also actively promote and advertise Korean tourism in the Vietnamese market,” said Mr. Lee Jae Hoon, Chief Representative of the Korea Tourism Organization in Vietnam.

In particular, within the framework of Korea MICE Roadshow, the B2B Meeting (business to business) activity is a place for direct meetings and exchanges between representatives of Vietnamese and Korean tourism and travel agencies, opening up many cooperation opportunities for tourism between the two countries, expanding the potential for exploiting Korean tourism products in the Vietnamese market.

Mr. Cho Yi Wan (Travel Bus Company) said: “This is the second time I have come to Vietnam to attend the seminar promoting Korean tourism in Vietnam organized by KTO. At the previous seminar (December 2022), we had the opportunity to introduce our company and tourism products to Vietnamese partners. After that, we also welcomed many Vietnamese tourists to Korea. They are moderate spenders, but Vietnamese tourists are very polite, gentle, and love Korean culture. I have high expectations for this seminar because the Vietnamese market has a lot of potential. In both directions, Vietnamese tourists to Korea and Korean tourists to Vietnam are still increasing. We want to cooperate with many Vietnamese travel companies”.

News and photos: NAM KHANG