Young people are fascinated with new experiences at the exhibition "Taste Journey"

Vinamilk brought milk to a multi-sensory interactive exhibition for the first time, delighting young people as the company has continuously released unpredictable advertisements in recent days.

From a different introduction

Without a big roadshow (street activities), before the opening of the exhibition, Vinamilk suddenly caused excitement throughout the central areas of Hanoi and Ho Chi Minh City with a new promotional lineup.

In the middle of a bustling city, everyone was surprised to see an image that seemed to belong to another world : "farmers" wearing Green Farm uniforms, leisurely carrying giant bouquets of flowers with large QR codes moving on the streets.

Giới trẻ mê mẩn với trải nghiệm mới lạ tại triển lãm Chu du miền vị giác - 1 — The exhibition promotion team caused a stir with the concept of holding flowers.

Thao Trang, a passerby, could not hide her excitement: " If I didn't tell you, I wouldn't have known that he would ship these flowers to the cows as food."

Tran Duc excitedly shared: "If the teasing is this big, how big is the exhibition?"

The gateway to a multi-sensory experience

Not keeping people waiting long, on the evening of December 15, "Taste Tour" excitedly welcomed its first guests at the Hanoi Opera House. The next morning, the exhibition in Ho Chi Minh City also opened with a long line of people waiting to experience it.

Confidently a multi-sensory interactive milk exhibition combining projection technology, vivid sound and light effects, "Taste Tour" does not let people just drink milk and go home like normal product testing activities.

Here, young people are invited to leave the noisy city to explore the magical world of Green Farm, where the smooth, silky Vinamilk Green Farm milk is nurtured - the main character of the exhibition.

Giới trẻ mê mẩn với trải nghiệm mới lạ tại triển lãm Chu du miền vị giác - 2 — Young people are excited when Vinamilk recreates the Green Farm world from the advertising film "The Unthinkable".

Immersed in the impressive projection room with vivid LED screens, surrounded by melodious sounds and gentle floral scents, many young people shared their desire to stay at the exhibition longer. Because now they were like girls in the brand film, relaxing and immersing themselves in nature.

"I feel so light-minded, I could stay here all day," said Ha Anh.

Overwhelmed by the poetic space, young people also do not forget to save artistic check-in photos. Vinamilk thoughtfully dedicates half of the visit time so that the muses and poets can pose with unique angles: the magical giant moon symbol, the poetic moment of the sky changing color appearing in the brand film...

Giới trẻ mê mẩn với trải nghiệm mới lạ tại triển lãm Chu du miền vị giác - 3 — The exhibition is limited to 20 people per session, allowing young people to freely pose and check-in.

Experience milk for taste buds to travel across the region

Not only can young people travel to the fantastic world of Green Farm, they can also enjoy milk in an interesting way. "Enjoying" with Vinamilk is not just drinking milk. The brand has painstakingly designed the Tasting Room so that visitors can taste the milk and understand how the flavor and smoothness are created.

Starting with understanding the food source for the cows at Green Farm. In a spacious and cool space, young people enjoy exploring the daily "meals" of the cows, rich and nutritious with 20 types of seeds and flowers, prominently displayed behind floor-to-ceiling glass doors.

While enjoying the chilled milk in a beautiful glass bottle, you will continue to uncover the secrets of the journey to create Green Farm vacuum-packed fresh milk along the way, through interesting information boards - no one knows about the meticulous journey of Vinamilk Green Farm.

Giới trẻ mê mẩn với trải nghiệm mới lạ tại triển lãm Chu du miền vị giác - 4 — What could be more enjoyable than pampering your taste buds with a cool glass of milk while learning the secrets of milk?

Thu An exclaimed: "This is the first time I've heard that vacuum-packed milk can make fresh milk taste better than usual."

"I drink milk every day without realizing the elaborate production process behind it. Really impressive," said Quoc Bao.

If you want to have artistic photos to post on social networks, experience multi-sensory milk and expand your knowledge, you can visit "Taste Journey" this weekend. Not only will you have fun, you can also take home gift bags exclusively designed by Vinamilk Green Farm.

Exhibition "Taste Journey"

Time and location:

- HCMC: Lam Son Construction Site, December 16-17, 2023 (8am-12pm).

- Hanoi: Hanoi Opera House, December 15, 2023 (5:00 p.m. - 12:00 a.m.) and December 16 - 17, 2023 (8:00 a.m. - 12:00 a.m.).

Learn more about Green Farm or get Green Farm for free to try here.

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