Introducing the traditional Vietnamese Mid-Autumn Festival to the community and tourists

Báo Quốc TếBáo Quốc Tế18/09/2023


The event was organized by the World Coffee Museum in collaboration with art researcher Kevin Vuong to welcome the full moon season - Mid-Autumn Festival 2023.

The opening ceremony welcomed hundreds of children and cultural experts in Dak Lak to visit and experience.

The highlight of the exhibition is the lion head in Northern culture, which is reconstructed according to the original model from the early 20th century. Different from the square or round, flat shape, the lion head of Northern Vietnam has a vertically protruding forehead, bulging cheeks, wide jaw, and a lower jaw that can be opened with a long beard. In particular, the lion's eyebrows are shaped like a carp, reminiscent of the story "Carp jumping over the dragon gate". The image of a carp turning into a dragon spraying water makes the land fertile, green, and brings vitality to all species - which is also the basic meaning of the Mid-Autumn Festival in Vietnam.

Không gian triển lãm “Trăng ta – Đường về trăm năm” rực rỡ sắc màu với điểm nhấn là chiếc đầu sư tử – món đồ chơi đậm hồn Việt có tuổi đời gần 100 năm
The exhibition space “Our Moon – The Road Home for a Hundred Years” is colorful with the highlight being the lion head – a toy imbued with Vietnamese spirit that is nearly 100 years old.

In the traditional culture of the Vietnamese people, the Mid-Autumn Festival is a meaningful holiday, reminding them of the days of family reunion and is an opportunity for children to learn about national identity and culture. In the memories of many Vietnamese people, the full moon season of the Mid-Autumn Festival is also the time when grandfathers and fathers will make handmade lanterns in the eager anticipation of children; while grandmothers and mothers will display a special traditional tray of offerings with grapefruit, persimmons, pomegranates, custard apples, green rice, green bean and salted egg cakes, etc. - dishes that most children love.

Các bé thiếu nhi vẽ mặt nạ được trải nghiệm vẽ đầu sư tử giấy bồi truyền thống tại Bảo tàng Thế giới Cà phê
Children painting masks experience traditional papier-mâché lion heads at the World Coffee Museum

According to Fine Arts Researcher Kevin Vuong, during a visit to the Quai Branly Museum in Paris, he was deeply moved when he touched the “lion head” – a nearly 100-year-old children’s toy that used to be in Hanoi, Vietnam in the 1920s, and is now in France. With the concern of “hoping to bring back a hundred years…”, he spent time restoring the lion head with carp eyebrows, to bring toys imbued with Vietnamese spirit to children’s hands every moonrise, and so that the nation’s folk cultural values ​​will be preserved and spread forever.

Khách mời tham dự Lễ khai mạc triển lãm “Trăng ta – Đường về trăm năm” chụp hình và giao lưu cùng Nhà nghiên cứu mỹ thuật Kevin Vương tại Bảo tàng Thế giới Cà phê
Guests attending the opening ceremony of the exhibition “Our Moon – The Road Back for a Hundred Years” took photos and interacted with art researcher Kevin Vuong at the World Coffee Museum.

With the desire to promote and adapt traditional cultural values ​​of Vietnamese people in contemporary life, on the occasion of the Mid-Autumn Festival every year, the World Coffee Museum has helped many young people and cultural researchers to introduce works such as: the Ly Ngu Hoa Long lantern collection restored according to the traditional lantern model from the Nguyen Dynasty; organizing and helping children make handmade lanterns, molding to he with artisans, etc. In addition to the Mid-Autumn Festival, children and parents as well as the tourist community can also participate in many meaningful activities such as flying kites - releasing dreams, experiencing the art of Japanese origami, etc.

The exhibition "Our Moon - the Road to a Hundred Years" is organized by the World Coffee Museum from August 16, 2023 to October 8, 2023. Positioned as the "Museum of the Future", a place that absorbs contemporary values ​​to promote the quintessence of traditional culture, every year the World Coffee Museum organizes hundreds of cultural and artistic activities and is highly appreciated by experts and intellectual elites in terms of content as well as creative and unique display. Since the beginning of 2023, this place has organized many meaningful cultural and artistic exhibitions such as: Classical concert program "Inspiration of Chieng Di"; introducing the contemporary brocade collection "Spring on the Upper Village"; art photo exhibition "Vietnamese Coffee - Journey to create world cultural heritage"; exhibition "History of World Coffee"; thematic exhibition Trinh Cong Son - inspiration from Zen and Coffee"; Trinh's music in the contemporary flow; in collaboration with the Dutch Consulate in Ho Chi Minh City, organized the exhibition "Resilience - Inspiring stories of women"; the exhibition "The journey of two centuries of Vietnamese coffee conquering the world"...



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