Toyota Asia CEO Brings Green Message to Vietnamese Students

Aiming to achieve a practical and sustainable carbon neutrality by 2050, Toyota globally will promote the expansion of electrification through multi-dimensional approaches, appropriate activities throughout the entire vehicle life cycle to achieve benefits and sustainable development goals in each country. The company has set 06 environmental challenges and is determined to conquer those challenges to achieve the goals: Reducing CO2 emissions on new vehicle models, zero CO2 emissions over the entire vehicle life cycle, zero CO2 factories, saving water, developing recycling technology and systems, building a society in harmony with nature. The company aims to provide green and clean mobility solutions for everyone, in line with the sustainable development of "Leave no one behind".

Launching the Research Project on the Effective Use of Biofuel in Automobiles

In Vietnam, Toyota is actively promoting activities towards the goal of reducing CO2 emissions. In addition to developing green vehicles, typically hybrid vehicles, Toyota is also interested in current vehicle lines, which are traditional gasoline vehicles. Especially when traditional gasoline vehicles still account for an overwhelming proportion in the Vietnamese automobile market. The project to study the effectiveness of applying biofuels to new generation automobiles in Vietnam, in cooperation with Hanoi University of Science and Technology and Binh Son Refining and Petrochemical Joint Stock Company, signed on March 16, is a move that shows the company's multi-dimensional approach in the journey of greening transportation in Vietnam. This activity is within the framework of the Project to develop multi-dimensional approaches, aiming at the goal of reducing carbon emissions through providing alternative energy solutions and selecting electric vehicles that suit the needs of customers regardless of infrastructure development or financial capacity, realizing the dream of using green cars of Vietnamese people.

Associate Professor Dr. Truong Hoanh Son said that Hanoi University of Science and Technology will actively cooperate in the biofuel research project.

Cooperating with Toyota Vietnam in this project, Associate Professor, Dr. Truong Hoanh Son - Principal of the School of Mechanical Engineering - Hanoi University of Science and Technology also commented that: “Toyota Vietnam Automobile Company has continuously grown and developed not only in terms of production scale but also in sales. Toyota has been making efforts to join hands to achieve the goal of reducing emissions through the development of environmentally friendly vehicles, suitable for traffic conditions in Vietnam. Hybrid technology combined with biofuel will be an effective solution to reduce carbon, contributing to the goal of Net Zero of the Vietnamese Government . Therefore, the research cooperation between Hanoi University of Science and Technology and Toyota Vietnam, Binh Son Refining and Petrochemical Joint Stock Company in the Project to study the effectiveness of using biofuel in automobiles is of great significance”.

Mr. Tien Quoc Hao - CEO of Toyota Asia region shared with students of Foreign Trade University, Hanoi

Along with that, on March 18, Mr. Tien Quoc Hao - CEO of Toyota Asia shared at the Foreign Trade University in Hanoi about Toyota's philosophy and culture, while emphasizing the group's carbon neutral orientation. Mr. Tien Quoc Hao has led the process of transforming Toyota's brand in Asia from an automobile manufacturing company to a mobility solution provider, including the launch of many electrified vehicles, aiming for carbon neutrality along the value chain, and embarking on research and launching new mobility initiatives. Mr. Tien Quoc Hao has more than 30 years of experience at Toyota Group and has worked in Asia for the past 9 years, in charge of 22 companies in 17 countries in the ASEAN bloc and South Asian countries, along with production activities in 8 countries including Vietnam. Coming to Foreign Trade University, Hanoi this time, Mr. Tien Quoc Hao hopes to bring his successes and lessons learned to spread positive motivation to the young generation of Vietnam to contribute to creating a greener and more beautiful country. He also shared about the carbon neutral orientation, the project to develop multi-dimensional approaches of Toyota Global Group, the Japanese car company's greening strategy in Vietnam and Toyota's commitments to economic and social development in our country, announcing the research plan on the efficiency of biofuel use for cars, aiming for the goal of green fuel along with green cars. As one of the leading prestigious schools in Vietnam in training students in the fields of economics and foreign affairs in many different fields, Foreign Trade University gathers many generations of students who have become famous not only domestically but also worldwide, becoming global citizens chosen by the CEO of Toyota Asia as the destination for this business trip to Vietnam.

Students of Hanoi Foreign Trade University excitedly asked questions to Mr. Tien Quoc Hao

Participating in this exchange, student Tran Duc Uy, majoring in High Quality Business Japanese K59, Foreign Trade University shared: “I feel very honored and proud to listen to the lecture and exchange with senior leaders of Toyota Group such as Mr. Tien Quoc Hao - Director of Toyota Asia. We have learned a lot of useful things. We have partly understood the important pillars supporting and connecting behind a global enterprise - those are the philosophies that Toyota has been building. We have partly understood how a responsible enterprise has perceived and tried to contribute to the host country, as well as to protect the natural environment. All were presented in an easy-to-understand and interesting way, with full database, data and scientific analysis by Mr. Tien Quoc Hao. Meeting and listening to the sharing from leading Japanese business leaders is one of the things that makes me more confident when choosing the Business Japanese program of Foreign Trade University. Foreign Trade University. I really hope that the Japanese Language Department, the School, and businesses will continue to accompany and develop the lecture series with Japanese businesses."

Nguyen Hoang