In Q3/2024, Masan Consumer's business results continued to maintain double-digit growth in revenue and profit. Net revenue in Q3 reached VND 7,987 billion, up 10.4% year-on-year.Net revenue reached VND 7,987 billion, up 10.4% year-on-year.Masan Consumer's positive business results were contributed by the premiumization strategy implemented in the Convenience Food and Seasonings segments, helping to achieve growth of 11% and 6.7% year-on-year, respectively; and innovation in the Beverage and Home & Personal Care segments, helping to achieve growth of 18.8% and 12.4% year-on-year, respectively. Masan Consumer continued to maintain a high gross profit margin of 46.8%, 20 basis points higher than Q3/2023 thanks to the implementation of a premiumization strategy in the Seasonings and Convenience Foods segment through a combination of high-margin products and appropriate pricing strategies in key sub-categories, while material and packaging costs increased. In addition, the company has a strategy to reduce trade promotion activities to invest in activities with higher return on investment (ROI) such as new channel development and brand building marketing, helping to optimize operating costs on revenue by 70 basis points. Accordingly, the NPAT Post-MI margin recorded 25.9%, up 90 basis points compared to the same period last year. Contributing 80% of Masan Consumer's total revenue growth are 5 strong brands with annual revenue of more than 2,000 billion: Kokomi, Omachi, CHIN-SU, Nam Ngu and Wakeup 247. The successful development of these brands is the result of a consistent strategy spanning decades of closely following the consumer journey to address large unmet needs. In the coming time, Masan Consumer aims to own 6 billion-dollar brands. Growing at a rate 2.2x faster than the general market rate Masan Consumer has a history of stable business with high growth, significantly outperforming its peers in the FMCG and packaged food industry in the region. Specifically, according to HSBC's report, from 2017 to 2023, Masan Consumer grew at a rate 2.2x faster than the general market rate. HSBC's report also emphasized Masan Consumer's plan to list MCH shares on the HoSE. The financial group believes that switching to listing on the HoSE can help MCH shares improve liquidity, in line with the outstanding capacity that the company has achieved over the years. In October this year, Masan Consumer's Board of Directors approved the plan to transfer MCH shares from UPCoM to listing on the Stock Exchange. Mr. Danny Le - General Director of Masan Group, talked about the capital mobilization plan this year, he said that with an average growth rate of 15% per year over the past 6-7 years of Masan Consumer, "it is time to consider implementing a potential IPO plan". According to information from the enterprise, Masan aims to complete the listing process of MCH shares on HoSE in 2025.
WinMart Phu My Hung is crowded with customers shopping
With a leading position in many FMCH categories such as spices, beverages, and convenience foods, Masan Consumer is promoting its "Go Global" strategy with the goal of 15% of its 2027 revenue coming from international business, while currently this ratio is only about 4%. At Foodex Japan 2024, Masan Consumer launched a set of specialty granules and powders, Sriracha chili sauce, and CHIN-SU spring rolls, which are refined from specialties of each region of Vietnam, to consumers in Japan and representatives of partners from more than 60 other countries and regions. CHIN-SU is also a popular brand in many international markets. For example, in Korea, CHIN-SU chili sauce achieved "Top 1 Best Seller" (number 1 best-selling product) on the Coupang e-commerce platform. Coupang is one of the leading e-commerce platforms in Korea, with more than 50 million unique and diverse products for users around the world to choose from. In the US market, CHIN-SU chili sauce maintains its position in the top 8 best-selling products on Amazon. In the fourth quarter of 2024, Masan Consumer accelerated its revenue growth by continuing to implement the premiumization strategy of the Spices and Convenience Food categories, implementing innovations in the Beverage, Home & Personal Care and Instant Coffee categories, and streamlining the product portfolio to optimize profits. Source: https://daibieunhandan.vn/giai-ma-da-tang-truong-cua-masan-consumer-post394720.html
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