According to the Association Pepper According to the Vietnam Pepper Association (VPSA), by the end of the first quarter of this year, Vietnam had exported nearly 47,000 tons of pepper, including black and white pepper. The total export turnover reached nearly 330 million USD, an increase of 38.6% over the same period last year.
Although export output decreased, the average export price continued to increase. Specifically, black pepper was priced at 6,711 USD/ton, up nearly 95%, white pepper was 8,617 USD/ton, up nearly 74%.
VPSA said that the US market still holds the largest position among the countries importing Vietnamese pepper, accounting for about 25% of the total turnover. On the other hand, Vietnam is the leading pepper supplier to the US, contributing up to 77% of the total pepper imported by this country. According to VPSA, this trade relationship is being strongly affected by the new tax policy of the US.
However, the pepper industry can still maintain a certain proportion in this market. But maintaining the current market share in the US is not easy if the US imposes a 46% tax rate. Under such pressure, in the long term, VPSA is forced to restructure the export ecosystem, reallocate the market more flexibly such as towards the EU, China, and India markets, and at the same time seek opportunities in new potential areas.
With fluctuations in US tariff policy, many businesses are holding back production, waiting for the results of negotiations, while considering the possibility of expanding to other markets.
Ms. Hoang Thi Lien - President of the Vietnam Pepper and Spice Association - commented that if the negotiation results are not positive, Vietnamese enterprises are at risk of losing market share in the US to Indonesia and Brazil.
Therefore, businesses need to proactively find alternative markets and ensure quality to compete in other regions, especially the EU.
"We are balancing the US, EU and Asian markets, each with 25% to 27% and the remaining part in Africa and the Middle East... but if the US market is no longer there, I think it will not be lost completely, there will still be a small part of the market for Vietnamese businesses. When the tax rate is no longer competitive, it will be necessary to transfer to other markets. We need to have a plan to focus on the EU and Asian markets, including the two countries of China and India...", Ms. Lien said.
Currently, the EU market is showing positive signs of recovery, with total pepper imports in 2024 reaching 120,657 tons, up 20% compared to 2023. Vietnam's pepper export market share here also increased steadily, reaching 52.1% in 2024. However, this is a market with high requirements for quality, traceability and technical standards, especially in high-end segments such as white pepper and organic pepper.
Source: https://baoquangninh.vn/gia-ho-tieu-xuat-khau-cua-viet-nam-tiep-tuc-tang-3354412.html
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