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| The Rice Trader Organizing Committee honored Vietnamese rice as the winner of the "World's Best Rice 2023" contest. (Source: Loc Troi). |
The fact that Vietnamese rice was once again honored with the highest award in a world rice competition is another good sign for the development of the Vietnamese rice brand, helping rice export activities have more expectations for growth in the coming time.
According to information from the Ministry of Agriculture and Rural Development, this year, there are 3 Vietnamese enterprises participating in the contest with 6 types of rice, including: Ho Quang Tri Private Enterprise competing with ST24 and ST25 rice; Loc Troi Group competing with Loc Troi 28 and Nang Hoa 9 rice; Thai Binh Seed Group competing with TBR39 and TBR39_1 rice. Therefore, the Organizing Committee honors Vietnamese rice, not a specific type of rice from any company.
Taking place within the framework of the 15th Annual TRT World Rice Conference 2023 in Cebu, Philippines, on November 30, The Rice Trader Organizing Committee officially honored Vietnam as the No. 1 position - "World's Best Rice 2023", three representatives of Vietnamese rice production enterprises, Loc Troi Group, Thaibinh Seed and Ho Quang Tri private enterprise with 6 types of rice participating in the competition, together brought home the prestigious award for Vietnamese rice.
According to the announcement of The Rice Trader on December 1, the "World's Best Rice 2023" contest gathered more than 30 rice varieties from 10 countries including Vietnam, Cambodia, Thailand, India, Philippines... As a result, the top 3 finalists were Cambodia (2022 champion) with fragrant rice, Vietnam (former champion) with fragrant rice and for the first time India entered the final with Basmati rice.
The Rice Trader Chairman Jeremy Zwinger affirmed: "The winner of the 'World's Best Rice' award was unanimously selected by all the chef judges in the competition (by secret ballot). The outstanding winner of World's Best Rice 2023 belongs to Vietnam and we would like to send our deepest congratulations to the Vietnamese rice industry for its tireless efforts to reach that level, along with the great efforts of all individuals."
In fact, being honored at the delicious rice award has helped the Vietnamese rice brand become known to many people. For example, ST25 rice, immediately after being honored as the world's best rice in 2019, has been continuously exported to demanding markets such as the UK, Australia, Japan... but the quantity is not enough to meet the demand.
Loc Troi Group also has Hat Ngoc Troi rice which was ranked in the Top 3 best rice in the world in 2015 and this is a useful springboard for Loc Troi rice to successfully build its brand.
According to the Ministry of Agriculture and Rural Development, in November, the estimated volume of exported rice reached 700,000 tons with a value of 462 million USD, bringing the total volume and value of rice exports in the first 11 months of 2023 to 7.75 million tons and 4.41 billion USD, up 16.2% in volume and 36.3% in value over the same period in 2022.
Notably, by mid-November, rice export results had exceeded those of the whole year 2022 (the whole year 2022 reached 7.1 million tons, with a turnover of 3.45 billion USD).
Not only has the export volume been maintained at a positive level, but the export price of rice has also remained at a very high level. According to the update of the Vietnam Food Association, the price of Vietnamese rice has remained at 658 USD/ton for about a month now (on November 21, the price of Vietnamese rice increased by 10 USD, up to 663 USD/ton, but immediately after that it decreased back to 658 USD/ton and remained stable at this level).
Notably, the structure of rice varieties and quality of exported rice continue to follow the direction of the Strategy for developing the rice export market to 2030, which aims to increase the value of rice grains.
With these positive results, the happy story of Vietnamese rice once again suggests the need to build a national rice brand from such useful "springboards".
Hopefully, in the near future, the question "Why doesn't Vietnamese rice appear on the world market with the Vietnam National Brand?" - by General Director of Loc Troi Group Joint Stock Company Nguyen Duy Thuan will have a clear answer.
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