On November 10, Ho Quang Tri Private Enterprise said: On November 9, 2023, the first shipment will be officially exported. Ong Cua ST25 rice goes to the US market.
It is expected that in early January 2024, Ong Cua ST25 Rice will be available at Vietnamese and Asian supermarkets in California, especially in the San Jose city area, where the most Vietnamese people live.
Ong Cua ST25 Rice is supplied to consumers in the US market through its distribution partner, LeeBros Food Services Company, which is also the company that owns the Lee's Sandwiches chain of stores.
Previously, Ho Quang Tri Private Enterprise also exported ST25 rice under the brand name Ong Cua Rice to the markets of Japan, Australia and the UK.
In 2019, ST25 won the top prize at the "World's Best Rice 2019" contest organized by The Rice Trader within the framework of the 11th World Rice Trade Conference in Manila, Philippines. This is also the first time Vietnamese rice has received the top prize of this contest after 11 times of organization. In 2020, Mr. Ho Quang Cua began to research and decided to package, label goods and register the brand Ong Cua ST25 Rice produced and distributed to the market by Ho Quang Tri Private Enterprise.
Sharing with Lao Dong Newspaper reporter, Mr. Ho Quang Cua said: “I always print my picture on the packaging, because now everyone knows Mr. Cua. The brand name Mr. Cua Rice implies that it is made by Mr. Cua. And I really do it from the production area of the enterprise and my technical process.”
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