Hau Giang Pharmaceutical and customers "improve quality

12/07/2023 14:00

Affirming the position of Vietnamese pharmacies with customers is one of the goals that Hau Giang Pharmacy has set. Along with that, Hau Giang Pharmacy continuously implements activities to help pharmacists improve their product supply capacity, upgrade the quality of drug consultation, and enhance the modern sales experience to users.

Hau Giang Pharmaceutical is always dedicated to taking care of customers through many programs and activities.

It can be said that Hau Giang Pharmaceutical has spent 50 years building a leading business and distribution network in the industry. As of 2023, the company owns a system of 34 branches with standard warehouses, distributing goods deeply to 3 levels: city, district, commune, hamlet. Along with that is the largest network of 30,000 pharmacies in the country (accounting for more than 50% of drug retail agents nationwide), stretching from rural to urban areas across 64 provinces and cities.

The steady flow of half a century of Hau Giang Pharmaceutical's leading position cannot be without the contribution of 30,000 private pharmacies. In each stage of development, the company always takes the trust of customers as a long-term goal. To further affirm the position of Vietnamese pharmacies, the company continuously implements activities to help pharmacists: improve product supply capacity, upgrade the quality of drug consultation, and enhance the sales experience.

Hau Giang Pharmaceutical believes that every customer is a "bridge" to bring the company's products to consumers, contributing to the health care of the community. Therefore, the company always prioritizes the policy of distributing goods evenly and fairly to pharmacies nationwide, ensuring the supply capacity in terms of output and quality, especially more than 100 Japan-GMP products. Anticipating the future needs of pharmacies, Hau Giang Pharmaceutical also started construction of a betalactam factory that meets both Japan-GMP and EU-GMP standards, expected to operate in 2024.

Activities to increase professional competitiveness for pharmacies were implemented by Hau Giang Pharmaceutical very early, working side by side with many generations of small pharmacies to become large stores. The team of 1,500 sales staff consulted on new counter designs, renovated and decorated old counters, sponsored signs, eye-catching displays... helping pharmacies improve the modern experience for users. The budget alone supports 3,000 pharmacies to renew their signs and billboards worth more than 10 billion VND.

Promotional policies and general discount frames are consulted with customers to ensure attractiveness and practicality before being issued. Hau Giang Pharmaceutical also organizes special sales, equips additional pharmacy facilities, gives away rechargeable fans during the peak summer season... The total incentive budget for pharmacies reaches over 50 billion VND.

In 2023, Hau Giang Pharmaceutical will promote professional training activities to increase the reputation of Vietnamese pharmacies. With the theme "Improving quality - Steady steps forward", the company has coordinated with medical associations, doctors, and leading pharmacists to organize more than 70 seminars to improve the quality of effective and safe drug consultation for thousands of pharmacy owners. At each seminar, Hau Giang Pharmaceutical organizes sales with high promotions to show gratitude to pharmacies.

As of June 2023, the antibiotic, musculoskeletal and digestive sectors have successfully implemented nearly 40 programs. In the third quarter of 2023, Hau Giang Pharmaceutical plans to continue organizing more than 30 seminars. After listening to experts share knowledge, pharmacy owners responded that the program was very useful, increasing brand credibility and giving patients more peace of mind when consulting products.

Hau Giang Pharmacy organizes summer experience programs for children of pharmacy owners

Hau Giang Pharmaceutical understands better than anyone the silent dedication of the medical team in accompanying the enterprise to maintain circulation and bring quality products to patients. Therefore, the enterprise regularly organizes honoring, gratitude programs and intimate meetings to strengthen close cooperation with pharmacies. The company also organizes lucky draws, takes customers on trips, visits and gives gifts on holidays, organizes summer camps for children, etc.

These activities have become a strong bond of trust and intimacy with customers. At Hau Giang Pharmaceutical, the company believes that success is not only measured by revenue, but also by the trust and satisfaction of customers.

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