Loc Ha District (Ha Tinh) has focused on promoting advantages in production, processing, consumption... to develop many OCOP products with the bold flavor and identity of the coastal countryside.
Ngoc Diep dried squid is a typical OCOP product, carrying the rich flavor of the coastal homeland of Loc Ha.
As one of the first products to be recognized as meeting 3-star standards, Ngoc Diep dried squid (Hoa Thanh village, Thach Kim commune) is considered the most successful product in the One Commune One Product Program in Loc Ha in terms of brand, market, quality and profit.
Previously, each year, this facility only produced an average of 600 kg of finished dried squid, with a revenue of over 1 billion VND and a profit of 240-270 million VND. After achieving OCOP standards (in 2020), the situation has completely changed. Thanks to expanding production, investing in purchasing equipment, strengthening linkages in production, and gaining market trust, each year, the output has reached 4 tons, with a profit of about 800 million VND.
Video about Ngoc Diep dried squid products.
Ms. Nguyen Thi Trung (owner of Ngoc Diep squid establishment) shared: “With the advantage of raw materials and experience of traditional craft villages, in 2015, we switched from seafaring and small-scale trading to processing and trading dried squid. To produce quality products with thickness, freshness, and rich flavor, we have cooperated with many offshore fishing vessels to select fresh, large-sized squid, pre-process and dry them right on the boat when they are caught, without using chemicals or colorants for marinating.
For those purchased for processing in the production area, we take out the organs, wash them with seawater many times, put them on the drying rack outdoors at a temperature of 34 - 38 degrees, when the squid turns yellow, it is packaged, frozen, labeled and sold on the market. Currently, our products are available throughout the province, Hanoi, Ho Chi Minh City, Nghe An, and even sent abroad as gifts.
Ms. Phan Thi Mai's (second from left) fish sauce production facility is rushing to complete procedures to be recognized as meeting OCOP standards.
Vice Chairman of Thach Kim Commune People's Committee Pham Duy Khanh said: "With the advantage of having a large fleet of ships going offshore, experienced people in processing, access to production capital sources and being encouraged, our commune is the locality with the most OCOP products in the district. Currently, in addition to Ngoc Diep dried squid, we also have Bo Lo fish sauce, Nga Son fish sauce, Dong Chau fish sauce, Huong Xuan creamed shrimp that have achieved 3-star OCOP; Bich Lan dried squid and some other products are waiting for recognition decisions.
To develop the processing sector associated with stabilizing the raw material market, solving employment, improving people's lives and spreading the taste of the homeland's sea, in the coming time, we will try to have 1-2 more OCOP products meeting standards/year and focus on "improving the quality" of products to achieve 4 stars associated with building a collective brand for seafood products...".
Workers of HT Production and Investment Company Limited produce "Old Village Shrimp Paste".
Although it is a new product on the market (early 2022), the product "Old Village Shrimp Paste" in Dong Thang village (Mai Phu commune) has left its mark on the market, especially when it was recognized as meeting 3-star OCOP standards more than 2 months ago.
After being recognized as meeting the standards, this product has been more trusted by the market and its consumption has increased by 30% compared to before, especially in the markets of Hanoi, Hung Yen, Nghe An, Thai Binh... It is expected that this year, HT Production and Investment Company Limited will produce and consume about 30 tons of this OCOP product (10 tons more than last year), with a profit of nearly 300 million VND.
Ms. Le Thi Tho - Director of HT Production and Investment Company Limited shared: "In the coming time, we will continue to combine experience and know-how with the application of science and technology to produce the product "Old Village Shrimp Paste" according to a 5-step process (receiving raw materials of sea shrimp and white salt; pre-processing sea shrimp; mixing raw materials of sea shrimp and salt, grinding and then putting them in a ceramic jar; the ingredients are fermented by drying in the sun for about 3 months and stirring regularly; bottling the finished product and consuming).
The process of bringing products to consumers will ensure food safety and hygiene, constantly improve quality, innovate designs, receive and respond to customer feedback..."
“Old Village Shrimp Paste” is a delicious, high-quality product with a strong sea flavor and ensures food hygiene and safety.
Implementing the One Commune One Product Program, many seafood production and trading households in Loc Ha have proactively researched, innovated, accessed land funds, and mobilized investment resources to build products with regional brands.
In addition to products that have affirmed their brand and position in the consumer market, many other new products are being developed in the area, especially those that are sensitive to origin, quality, food hygiene and safety...
Video of the production process of 3-star OCOP fish sauce of Tam Loan facility (Xuan Hai residential group, Loc Ha town).
Mr. Phan Ba Ninh - Officer of the Office of New Rural Development in Loc Ha district said: "In Loc Ha district, there are currently 7 OCOP products originating from seafood (5 products from Thach Kim, 1 product from Mai Phu, 1 product from Loc Ha town) and a number of other products are in the process of completing procedures, waiting for recognition.
In the coming time, we will work with local authorities (Thach Kim, Loc Ha town, Thach Chau, Mai Phu, Ho Do, Thinh Loc) to mobilize, encourage and urge people in coastal areas to continue investing in production infrastructure, purchasing modern machinery, and building a process to ensure that each year there are 2-3 more OCOP products from seafood. In addition, we will also encourage production facilities with qualified products to invest more to "upgrade" to 4 stars."
Tien Phuc
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