The recent proposal from the Ministry of Culture, Sports and Tourism to raise the target of international tourists to Vietnam in 2023 to 13 million, an increase of about 156% compared to the plan set at the beginning of the year, is the clearest evidence showing positive signs of the recovery of Vietnamese tourism.
Following this recovery trend, coastal resort real estate, especially in key tourist markets such as Nha Trang, Da Nang, Phu Quoc,... has also begun to flourish.
Positive signs after many efforts
Despite a year of mounting difficulties, consecutive positive signals in the last months of 2023 have shown that Vietnamese tourism is recovering and growing well after a long period of gloom following the pandemic and economic recession.
Vietnam selected as “Asia's Leading Nature Destination” in 2023
Specifically, after only the first 3 quarters of the year, Vietnam welcomed 8.9 million international visitors, exceeding the target of welcoming 8 million international visitors for the whole year of 2023.
The number of domestic visitors has also reached 93.5% of the year's target, and is expected to reach and exceed the target of 102 million visitors from now until the end of the year.
At the same time, Vietnamese tourism has also been continuously honored by the international community when it became "Asia's Leading Destination" for the 5th time (2018, 2019, 2021, 2022, 2023) and won the "Asia's Leading Natural Destination" award for the 2nd time in a row (2022, 2023).
The above positive signals are impressive achievements for a series of continuous efforts of the Vietnamese government and tourism industry, along with the joint efforts and proactive investment of businesses on the journey to revive Vietnamese tourism after the pandemic and economic recession.
Among these, it is impossible not to mention the international art, entertainment and festival activities that have attracted millions of tourists back to Vietnam.
Starting in January and lasting throughout the four seasons of the year, Hue Festival 2023 successfully promotes the unique values of Hue culture and Vietnamese culture to both domestic and international tourists.
Meanwhile, the spectacular return of the Nha Trang - Khanh Hoa Sea Festival 2023 after 2 years of the pandemic, with the highlight being the artistic light show using 1,653 drones, has made this impressive cultural event into the Top 10 most prominent events on social networks in June 2023.
In July 2023, Vietnam tourism once again benefited from the "doping dose" called Blackpink show in Hanoi and the "Charlie Puth effect" in the big music festival in Nha Trang, contributing to the Vietnamese tourism market's prosperity with millions of domestic and international visitors staying.
"Bright door" for beach resort real estate at the end of 2023
It is undeniable that the strong growth of tourism after many stimulus efforts by the government and businesses has created momentum for tourism and resort real estate to recover strongly in the second half of 2023.
Decree No. 10/2023/ND-CP has opened a "bright door" for granting Condotel certificates, creating favorable conditions for this attractive real estate market.
In particular, coastal resort real estate enjoys the most advantages because Vietnam's key tourism markets are mostly coastal cities with the most popular beaches in Asia, offering a series of experiences that tourists cannot miss.
Not only showing great exploitation potential thanks to the recovery and growth of tourism, coastal resort real estate projects also received many positive signals in terms of policy, such as Decree No. 10/2023/ND-CP recently opened a "bright door" for granting Condotel certificates.
Specifically, according to Decree 10, Condotel projects that are granted pink books will be allowed to do business in accommodation, leasing, transferring, etc. With clearer legal regulations, investors expect to ease the psychology of investors and customers, helping them feel secure in investing in coastal resort real estate, thereby contributing to promoting the recovery and development of this market segment.
According to VARS's prediction, the supply and demand of coastal resort real estate in the last months of the year are expected to grow, even reaching impressive levels with rising prices and bustling transactions.
Among them, quality projects with full legal basis, prime locations, operated by reputable units with many impressive experiences for guests will be the focus of the market in the coming time, according to investors.
Meliá Nha Trang commits to stable rental returns of up to 8% for 6 years for owners.
“When investing in coastal resort real estate, what I care about most is the operating plan of the investor or operating unit at the project, because resort real estate must go hand in hand with services and experiences, ensuring good profitability.
Like the Meliá Nha Trang hotel complex in the Vega City Nha Trang project that I recently invested in, they not only meet the accommodation and resort needs of tourists, but also pioneer many new cultural, artistic and entertainment activities, but still bring sustainable values, contributing to the conservation and development of Vietnam's natural resources," said Mr. Nguyen Van Thanh, an investor in Hanoi.
According to Mr. Thanh, Meliá Nha Trang owns a prime location, located in the Vega City Nha Trang resort, art and entertainment real estate complex and is managed by the prestigious international brand Meliá Hotels International.
Although it has just been put into operation, the project has impressed with a series of large-scale events, especially focusing on contributing to the development of local tourism and economy such as: Successfully organizing the Golden Kite Awards Ceremony 2023 and Vega City Festival; putting into operation the Do Theater with the first contemporary Dream Puppet show in Southeast Asia and receiving the support of a large number of media and tourists, operating a 6-star luxury resort branded Gran Meliá Nha Trang - Vietnam's leading luxury resort (Prestigious Best Hotels & Resorts Awards 2023)...
Along with the outstanding potential from the above-mentioned operations, the investor Meliá Nha Trang – Vega City Nha Trang also increases the project's appeal through many attractive policies at the end of the year.
Accordingly, Meliá Nha Trang owners will enjoy a commitment of stable rental profits of up to 8% for 6 years, in addition to the opportunity to participate in a lucky draw from now until December 31, 2023 with a total prize of up to nearly 2 billion VND.
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