Not only racing to launch attractive promotions and incentives for couples on Valentine's Day, many brands this year also created unique business ideas, bringing unexpected experiences to customers.
Buy milk tea and get a love certificate with both of your names written on it, along with a chance to receive a pair of 24K gold rings - Photo: NHAT XUAN
From giving "love certificate" when buying milk tea, giving travel vouchers when buying engagement rings, winning diamonds when shopping, Valentine 2025 becomes especially exciting.
Unexpectedly received "certificate of love" at my favorite milk tea shop
Visiting Mixue milk tea shop on Nguyen Thi Minh Khai street (District 3), the couple Nguyen Khoi (living in District 3) and Ha Linh (living in Phu Nhuan district) were surprised to receive a "pink book certifying love" from the shop.
Not only that, they were also invited by the staff to share their love story on Facebook and tag the shop for a chance to win a pair of PNJ gold rings.
"I was so happy and surprised to receive the notebook! I never thought I would receive a certificate of love from my favorite milk tea shop. It feels so… sweet," said Ha Linh.
According to the shop staff, nearly 70 notebooks were given to couples when they bought milk tea before February 14 - Photo: NHAT XUAN
According to Nguyen Thi Kim Yen - Mixue's employee, the book giving program takes place from February 12 to 15. Each customer who comes to the shop and buys two cups of drinks from the rose fabric product line exclusively for Valentine's Day will receive a book.
Yen explained the rules: "If customers check-in with a love book, post photos or videos with their love story on social media and tag Mixue, they will have a chance to win a pair of PNJ 24K rings. Specifically: The two posts with the highest number of likes and the two posts sharing the most inspiring love stories will be on the list of those with a chance to receive a prize." "Since the program was launched this year, the restaurant has given away nearly 70 books" - Kim Yen said
Not only Mixue, many other beverage brands also launched special programs for Valentine's Day. The 50/50 Coffee - Tea brand chain applied a buy 1 get 1 free program on February 14 on the GrabFood or ShoppeeFood app for Boba Tea and Jalovera Milk Tea.
Two famous brands, Highlands Coffee and Dookki, have joined forces to launch an attractive "Buy 1 Get 1 Free" promotion on February 14. Specifically, customers in groups of two or more will receive a "buy 1 get 1 free" voucher, groups of four to five people will receive two vouchers, and groups of six to seven people will receive three vouchers at Highlands Coffee.
The ring can only be bought once in a lifetime.
On the occasion of Valentine's Day, February 14, jewelry brand PNJ launched the Only You engagement ring collection - Because you are the only one. The special feature of this collection is that each customer can only buy it once in their lifetime.
Sharing with Tuoi Tre Online , a PNJ representative said that when buying a ring, customers will need to provide their CCCD (or ID card) to confirm ownership.
"Each ring is designed with an image combining the letters O and U, creating the symbol Only You, meaning eternal love. The diamond ring is worth 102 million VND, with the message "one of a kind", explained a PNJ representative.
The Only You collection especially attracted attention this Valentine's Day season when it appeared in the music video 14-2 of Prince Valentine - singer Duc Phuc and was the ring model chosen by Miss H'Hen Nie's boyfriend to propose to her.
Miss H'Hen Niê was proposed to by her boyfriend before Valentine's Day 2025 - Photo: Facebook H'Hen Niê
In addition to launching the unique Only You engagement ring collection, PNJ is implementing many attractive promotional programs for customers during the Valentine season.
Accordingly, the company said that the customer with the highest accumulated total bill will have the chance to win a 6.3 carat diamond and a trip to Jeju (South Korea).
In particular, the first 50 customers who buy an engagement ring from February 10 to 16 will immediately receive a Traveloka travel gift voucher worth 5 million VND.
On February 14, 15 and 16, VIP customers visiting PNJ stores will receive an additional 1% discount on the existing VIP policy.
Fly Vietjet to have a girlfriend this Valentine's seasonSource: https://tuoitre.vn/doc-la-dip-valentine-nhan-chi-mua-1-lan-uong-tra-sua-duoc-tang-so-chung-nhan-tinh-yeu-20250213200640495.htm
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