The 20th Ho Chi Minh City Tourism Festival 2024 ended on the evening of April 7 at September 23 Park (District 1, Ho Chi Minh City) after 4 exciting days with diverse activities.
According to the Ho Chi Minh City Department of Tourism, this year's Tourism Festival has more than 150 booths, attracting 160,000 visitors and interactions with estimated sales revenue of more than 140 billion VND, an increase of 33.3% compared to 2023 (105 billion VND).
Why are tourists from Ho Chi Minh City willing to spend more than a hundred billion to buy tours and tourism products at the park?
Interactive activities attract visitors
According to the reporter, throughout the 4 days, the booths of travel companies all had exciting and interactive activities with many valuable gifts. In addition to the promotional tour price, customers who deposit or pay for the tour will also receive practical gifts such as: neck pillows, suitcases, backpacks, umbrellas, raincoats...
Ms. Nguyen Thi Anh Hoa, Director of the Ho Chi Minh City Department of Tourism, commented that the above-mentioned surge in revenue is the result of careful orientation and preparation of tours, routes, and products that meet the needs and tastes of the tourism market during the April 30 - May 1 holidays and the summer, including businesses in the city's tourism stimulus alliance.
Golden Smile Travel earned more than 3 billion VND at the Tourism Festival
This is also the festival that records the largest tourism stimulus package ever. Many travel and accommodation businesses have taken advantage of this ideal time to introduce new tourism products and services suitable for each tourist group, bringing many opportunities for tourists to own the most attractive holiday and summer tours on the market, along with many gifts.
According to statistics, there are more than 400 tours and tourism products with discounts of up to 60% from tourism service companies launched on this occasion, 200,000 vouchers with a total discount value of 50 billion VND from food, shopping, health care, and entertainment service establishments that meet standards for serving tourists.
A representative of Vietravel Tourism Company said that after 4 days at the Ho Chi Minh City Tourism Festival 2024, Vietravel booth welcomed more than 12,000 visitors, including more than 6,600 bookings for preferential tours.
Many promotions and gifts for customers are the highlights attracting visitors to the park to buy tours during the 4 days of Ho Chi Minh City Tourism Festival.
The most popular tour products among customers are: Central Vietnam tour, beach tour in Nha Trang, Phu Quoc. In addition, the Thailand charter tour flying with Vietravel Airlines with price from 4.99 million VND attracts a large number of customers to register.
Saigontourist Travel's booth welcomed 718 visitors registering for tours and products, earning more than 14 billion VND in 4 days with a promotion of an additional 1 million VND discount on Hung King's death anniversary and April 30th tours, 20 million VND discount on Northern Europe tours, Cambodia overland tours priced at 2 million VND, Thailand tours priced at 4.99 million VND and many incentives for more than 300 domestic and international tours departing in the summer.
Of which, the revenue of nearly 11.8 billion VND of Saigontourist Travel's booth came from nearly 500 customers buying foreign tours to: Cambodia, Australia, Thailand, China, Northern Europe, Japan... the rest were customers booking room service or tours to Nha Trang, Phan Thiet, Phu Quoc...
The festival marks the largest tourism stimulus package ever.
Mr. Nguyen Minh Man, Director of Communications - Marketing of TST Tourist informed that this unit's booth welcomed more than 5,000 visitors, of which the number of visitors increased sharply on the last day, estimated to reach revenue of 11.4 billion VND.
"Gifts are a catalyst to stimulate customers to book tours and reserve seats to receive gifts and discounts on the last day of promotion. Foreign tours are of great interest to customers, accounting for over 70% compared to domestic tours," said Mr. Man.
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