Promote and spread the brand "Wonderful Heritage Land"

Báo Tổ quốcBáo Tổ quốc27/11/2024

(Fatherland) - The above content was presented at the conference to summarize the year 2024 and deploy the plan for 2025 for tourism development cooperation activities of the 5 localities of Quang Binh - Quang Tri - Thua Thien Hue - Da Nang - Quang Nam held in Hue City on the afternoon of November 27.


The conference was attended by representatives of the Department of Culture, Sports and Tourism, Department of Tourism, Tourism Association and tourism service businesses of 5 localities: Quang Binh - Quang Tri - Thua Thien Hue - Da Nang - Quang Nam.

Speaking at the conference, Mr. Nguyen Van Phuc, Director of the Department of Tourism of Thua Thien Hue province, said that in the master plan for tourism in the Central region, the orientation for developing typical tourism products of the region is to develop sightseeing tourism, research world heritage, cultural and historical values. In fact, over the years, localities have formed and exploited their own unique strengths.

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Image at the conference.

Specifically, Quang Binh province focuses on developing adventure tourism, exploring caves, and the world natural heritage Phong Nha - Ke Bang. Quang Tri province focuses on spiritual tourism, on ancient battlefields to exploit the massive revolutionary relic system with sacred space. Thua Thien Hue province is the ancient capital of Vietnam, exploiting the strength of 8 world heritages with a system of architecture, citadels, palaces, mausoleums, pagodas... bearing a strong cultural identity and beautiful natural landscapes. Da Nang city develops sea tourism, resort tourism, entertainment... Quang Nam province exploits the world heritages of Hoi An ancient town, My Son Sanctuary... Each locality with its own characteristics creates a magical and attractive destination, inviting visitors to explore and enrich their experiences.

In 2024, the tourism development linkage of the 5 localities focused on the following areas: Cooperation in promoting and advertising tourism; cooperation in exchanging information on tourism development, cooperation in developing tourism products; cooperation in training and fostering tourism human resources, state management, sharing assessments to identify key markets, and building specific products.

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Mr. Nguyen Van Phuc, Director of Thua Thien Hue Provincial Department of Tourism, spoke at the conference.

Through activities, information and tourism images of the 5 localities have been promoted, advertised and introduced to domestic and foreign tourists through many different channels and forms, spreading the brand "Amazing Central Vietnam Heritage". Tourism businesses of the 5 localities have had many opportunities to connect with domestic and foreign travel agencies through events organized or participated in by the localities.

"The effectiveness of joint tourism promotion and advertising between localities is very good, especially the initiative in developing joint tourism promotion and advertising plans and promotional programs in international markets. This helps reduce costs for each locality but still makes the product inter-regional," Mr. Nguyen Van Phuc assessed.

Mr. Nguyen Van Phuc also informed that in 2025, Thua Thien Hue province was chosen by the Ministry of Culture, Sports and Tourism to host the National Tourism Year with the theme "Hue - Ancient Capital, New Opportunities". This will be a lever for tourism in the 5 localities to accelerate, create a breakthrough, promote socio-economic development. Contribute to the successful implementation of the goals of the Vietnamese tourism industry.

The National Tourism Year - Hue 2025 will also contribute to strongly promoting tourism development linkages between localities in the Central region in particular and the whole country in general to promote strengths and potentials to develop tourism in the region as well as inter-regional. Moving towards regional and international linkages, contributing to enhancing the image, position and brand of Vietnam and Thua Thien Hue tourism in the following years.

At the conference, in addition to evaluating the results achieved and drawing lessons, local delegates also contributed ideas and proposed solutions to build a further development vision for local tourism in the coming time.

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Famtrip delegations surveyed tourism in Thua Thien Hue, a locality located in 5 provinces and cities linked to develop tourism.

Accordingly, in 2025, we will continue to promote the tourism potential and advantages of localities, promote cooperation to improve the effectiveness of inter-regional tourism product development, creating attractiveness to attract tourists. Strengthen cooperation and exchange of experiences in state management in various fields, building tourism development policies, developing tourism products, tourism environment, developing human resources, travel activities, accommodation and tour guides.

Continue to promote the value of connecting 5 localities with the message "Wonderful Heritage Land". Coordinate to promote, advertise and enhance the recognition of the tourism brands of 5 localities at events and fairs at home and abroad. Actively cooperate to organize common activities and events, issue publications and promotional items together.

In addition, it will create favorable conditions for tourism businesses of the five localities to exchange, expand markets, and cooperate in investment and business with domestic and international partners.



Source: https://toquoc.vn/day-manh-quang-ba-lan-toa-thuong-hieu-mien-di-san-dieu-ky-20241127164825185.htm

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